Woopra – Affordable, Fun, Real-Time Web Analytics

August 15, 2011

Woopra is a relatively new, real-time Web analytics tool created by iFusion Labs®. Web designers and developers will have a hard time not getting addicted to it because of its fun, attractive and easy-to-use interface. Similar to Google Analytics, you can access Woopra online from any computer. There are plenty of other real-time analytic tools already available out there, but Woopra is one of the most affordable. It’s perfect for small-to-medium-sized businesses, and has the potential to go viral when it’s finished beta testing. You can try Woopra free until your data cap is reached.

Unlike Google Analytics, Woopra doesn’t store data for an unlimited amount of time. The tool will only retain website statistics up to 30,000 interactions (any type of user activity). However, its next tier at $79.95 per month can handle up to 400,000 interactions. You can choose between monthly and yearly plans. While the type of plan doesn’t allow for more or less interactions, there are some savings to be had with the yearly rate if you choose to go that route.

What Are Real-Time Web Analytics And Why You Should Care

Woopra is built to collect information about who’s on your website in nearly real-time. In a matter of seconds, it can show you how someone entered your site, where they went afterwards, how long they stayed on each page, what browser they used, what size screen they have, what country/city they’re from, how many times they’ve visited your site before, how they found you (search engine/direct hit/backlink referral etc.) and more.

Real-time analytic information can help you recognize trends, organize marketing strategies and most importantly, save you money. Imagine starting a pay-per-click (PPC) campaign in the morning and tweaking it based on analytic information by mid-afternoon. Do you Tweet, Stumble, Bookmark, or otherwise create backlinks to your blog after a new post has been added? Woopra will allow you to see how effective those mini promotional campaigns you’ve been running really are, instantly.

One of the most unique features of Woopra is its ability to live chat with visitors who are browsing your website. It’s the only analytic tool on the market that can generate leads this way. However, every time we’ve tried to initiate chat with one of our visitors, they don’t engage or leave the site entirely. Either their browsers block the pop-up, or the chat dialogue simply scares them away. Plus, you have limited control to how its displayed on the page. We recommend saving this feature for extreme circumstances. It’s a great idea, but it needs some tweaking on their end.

Woopra Screen Shots

Google Analytics vs. Woopra

Google Analytics has pretty much become the standard Web-analytic tool ever since its release in late 2005. It’s free, robust and highly useful, but it’s slow to update and hard to navigate. Woopra doesn’t have these issues, but it’s buggy and could be considered costly by some webmasters. Here are some further differences:

Google Analytics’ Strengths And Weaknesses

  • Free
  • Has goal conversion tracking
  • Easily track AdWords campaigns
  • Doesn’t update until 2-3 a.m.
  • Confusing navigation
  • No live chat feature

Woopra’s Strengths And Weaknesses

  • Real-time tracking allows for instant updates
  • Easy-to-use interface
  • Individual user labeling (visitor tagging)
  • Live chat
  • Can’t track AdWords campaigns easily
  • Buggy and sometimes requires a reboot of your computer
  • High traffic websites can be expensive to track
  • No goal conversion
  • Support is shaky at best
  • Documentation is poor
Woopra Screen Shot

The Takeaway

Both Google Analytics and Woopra collect similar analytic data, but each tool displays that information in very different ways. Google Analytics’ terms of service states, “You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of Internet users, nor will you (or will you allow any third party to) associate any data gathered from Your website(s) (or such third parties’ website(s)) with any personally identifying information from any source as part of your use (or such third parties’ use) of the Service.” (source)

Basically, that’s a lot of legalese for “Google clearly doesn’t want us identifying any one single individual with its analytic tool.” With Woopra, that’s the whole point. We can chat, identify and even label visitors for easy reference in the future. This is a great way to keep an eye on repeat visitors and study their navigational paths.

Woopra is undoubtedly more fun to play with than Google Analytics, but it’s not quite ready for a takeover. We’ve spent hours trying to figure out how to track our AdWords campaign, and their support hasn’t been able to help. Right now, the community is small, and there isn’t a whole lot of assistance to be had on the support forums yet. For now, it would be smart to use both analytic tools until Woopra has completed its beta testing.