Our Proven 4D Process

Attention to detail that's rivaled by few.

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Our Process ChartAttention to detail that’s rivaled by few

At Evolve, we believe the best results come from a strong process and plenty of collaboration. Through the use of our tried and true 4D Process and strong communication, we work together with our partners to create user-friendly websites. That process runs full circle as we continue to monitor and improve the websites we create, constantly improving user experience.

Our Process - Research

Research & Analysis

One of our mottos is to never assume, and that especially holds true when designing websites. With so many tools right at our fingertips, it’s easy to make research the first step in any website design project. Whether we’re redesigning or building a new site from scratch, we’ll take a look at analytics, conduct keyword research and check out your competitors to ensure we start off on the right foot.

Our Process - Profile

Persona Profiles

Websites are built for the people who use them, so one of our first steps is to create personas based on your typical users. Who are they? What are they looking for on your site? Are they web savvy? All of these details build a profile of a potential real user – someone we can keep in mind throughout our process in order to tailor the ideal online experience.

Our Process - Strategy


A website is a complex marketing tool that needs to be approached in the right way. We take the time to establish goals, review your competitors’ websites, see what other industry players are doing online, and apply all that information to your new website. We combine this research with your existing and future marketing efforts to produce a cohesive experience. Establishing a strong project strategy is key to creating an effective website.

Our Process - Sitemap


Information architecture is truly an art form, and the sitemap is arguably one of the most important parts of a website project. We’ll map out your entire site in an easy-to-read format, always keeping the end user in mind. We have experience working with websites large and small, organizing content and pages in a way that makes the right information easy for users to find.

Our Process - Wireframes


A wireframe acts as the blueprint of your website. Before applying any styles or color, wire framing allows us to focus on content and the hierarchy of information, giving the most visibility to the most important items. We focus on the critical areas and conversion points mapped out in the strategy, keeping in mind screen size and user behavior at all times.

Our Process - UI/UX

UI/UX Best Practices

The websites we create at Evolve are more than just pretty pixels. First and foremost, a website has to be easy to use. There is a reason behind every line and color that goes into our designs, all working toward the goal of easy, seamless usability. A website that doesn’t make users think and simply guides them toward the goal is a true winner.

Our Process - Responsive

Responsive Design

Web design isn’t as simple as it used to be. With so many devices and screen sizes on the market, there is a lot to account for. We design for ALL screen sizes—from the largest desktop monitor down to the smallest smartphone, and everything in between. We make strategic decisions for specific screen sizes, knowing that users can have different goals depending on what devices they’re using.

Our Process - Branding


Before diving into a design, we’ll review your brand guidelines, print materials and all other marketing initiatives to ensure we create an extension of your brand. We want users to experience a cohesive image and message as they move through your marketing materials, enhancing brand recognition. With Evolve, you’ll get a website delivered to you on time and within budget, that exemplifies your brand.

Our Process - Built-In SEO Strategy

Built-In SEO Strategy

We all know SEO is a major component of any successful website, but with Evolve, you’ll have an SEO strategy built right in to your new website. Keyword research, competitor reviews, strategic content placement and more will ensure your newly-launched site is ready to compete in the industry search rankings.

Our Process - Fast Page Loads

Fast Page Loads

A beautiful, easy-to-use website doesn’t offer much if it takes a lifetime to load. We take special measures throughout our responsive design process to make sure your website loads as quickly as possible. Optimizing images and testing often helps avoid any slow-loading surprises.

Our Process - Custom Functionality

Custom Functionality

Sometimes the ready-to-wear options just won’t cut it, and that’s where we come in. We’ve built countless custom-developed pieces that help take our websites to the next level. Whether you need a product finder, custom map integration, or something totally new, we can build something specific to your business needs that will integrate with your internal systems for a truly custom fit.

Our Process - Clean & Compliant Code

Clean & Compliant Code

We take pride in maintaining efficient, Section 508-compliant code bases, regardless of what languages we work with. In addition, our commitment to constant research keeps us up-to-date on the latest W3C coding standards and industry best practices, while ensuring we’re accurately targeting the browsers and devices your customers regularly use.

Our Process - Browser & Device Testing

Browser & Device Testing

One of the most important parts of the development process is frequent and thorough testing. With responsive design, we’re coding for a variety of devices, browsers and screen sizes that are tested throughout the process to ensure your website works flawlessly for all users. We test using real devices and software that allows us to mimic different device and browser combinations.

Our Process - Hosting & Servers

Hosting & Servers

We offer the convenience of hosting your new website, giving you the complete website package. We’ll design, develop, deploy and also host your new website, meaning you only have one call to make for all your website needs. Our servers are fast, reliable, secure and ensure 99.9% uptime with 24/7/365 support.

Our Process - CMS & Maintenance

CMS & Maintenance

Do you want the ability to easily update your website? You got it. Prefer to leave it to the experts and have us maintain the site? No problem. We offer easy-to-use content management systems and training, allowing you to update your own site, plus a variety of maintenance packages if you prefer to have Evolve handle some or all of these updates.

Our Process - Conversion Optimization

Conversion Optimization

We don’t believe in launching websites and just hoping for the best. Instead, we monitor your site and perform 90-day reviews to see just how users are interacting with what we built. Using this information, we’ll provide suggestions for continuing to improve the usability of your website and increase conversion rates.

Our Process - Launch On Time and On Budget

Launch On Time and On Budget

Throughout the entire project, we’re all working toward a successful launch. To ensure everything goes smoothly, we establish a project timeline from the beginning and raise our hands if anything comes up that might affect the budget or launch date. Prior to launch, we’ll provide a rundown of exactly how the launch day will go so you don’t have any surprises.

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