What is Evolve U?

Welcome to our company blog, Evolve U. A dynamic educational experience for all things related to web design and online marketing. In an industry that moves at the speed of light, it’s important to constantly be learning and growing. View our posts below from local experts on web design and online marketing. Enjoy!

May 17, 2013
SEO

Getting Your Users to Work for You with User-Generated Content

As every content marketer knows, a steady stream of fresh, unique content keeps both search engines and site users coming back for more. As every content marketer also knows, creating fresh unique content is often a very difficult task.

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May 3, 2013

Developing a Content Marketing Strategy: Choosing a Distribution Channel – Part Four

by Dave Crader Welcome to the fourth addition to our Content Marketing Strategy Development blog series. You may be interested in reading these previous posts before diving into this one: Part 1: How To Develop a Customer Persona Part 1 explains why customer personas are important and how to develop them. Part 2: Aligning Personas …

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April 5, 2013
SEO

Developing a Content Marketing Strategy: Choosing a Content Format – Part Three

Welcome to the third addition of my Content Marketing Strategy Development blog series. In this post I will cover content formats and will explain how to choose the best format to tell your content story. So let’s begin.

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What the Super Bowl Taught Us about the Opportunism of Twitter

The Super Bowl has always been a powerhouse of insight into the world of marketing and advertising – setting new trends with innovative advertisements that cost tens of millions of dollars to produce and syndicate. This past Super Bowl was a spectacle due to a number of incidents, most notably a power outage in the …

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Developing a Content Marketing Strategy: Aligning Personas to Your Sales Funnel – Part Two

In this post, I’ll show you how to create a Sales Funnel, align your personas to your Sales Funnel and identify gaps in your current content marketing strategy using a Content Opportunity Chart. This process helps you deliver the right content to the right people at the right time. I recommend reading the previous post, How To Develop a Customer Persona, before diving into this one.

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