There’s been an ongoing debate in our office, and I’m often challenged with it: Do websites still need a homepage button or link? I’ve been searching for the golden blog post or whitepaper to answer this question, and have yet to find it. So I’ll answer it myself.
Last, but not least, in our Technical SEO Checklist series, we’ll explore how to use the robots.txt file and what to do when you receive a response code error.
In part one of our three part series, we discussed what steps to take to fix duplicate content issues, and how to properly use the rel=canonical tag. In part two, we’ll go over what character counts to abide by for your SEO meta information, and what to do about headings like H1 and H2.
By now, folks are realizing how utterly complex SEO really is. There isn’t one calculation of efforts that will create the holy grail of search engine rankings, and there certainly isn’t one element that will shoot your website to #1 on Google. If you’ve been told so, you need to start talking to someone else about your website optimization.
Time and time again while using social media I run into the same dilemma: unusable, branded social media accounts. It happens for a variety of reasons such as an employee taking a proactive measure in claiming the account for the good of all brand-kind, only later to forget or delete the email account, username and password associated with it. Or, the company was late to adopt the online channel, leaving the prime, branded URL for others to claim and cling to.