Akron Community Foundation

Animated Explainer Video

Project Details

Established in 1955, as a 501(c)(3) public charity, Akron Community Foundation is where generous families, individuals, companies and nonprofits make charitable dollars go the furthest for the permanent good of our community.

Project Highlights
  1. Creative direction
  2. Script writing
  3. Storyboard creation
  4. 2D animation
  5. Motion graphics
  6. Music sourcing
  7. Professional voiceover sourcing
  8. Video editing
Project Goals

Evolve worked with the Akron Community Foundation marketing team to strategize, design, develop and execute all components of a marketing campaign to promote donor-advised funds. The campaign included strategy, copy writing, ad design, ad placement and media management, as well as the design and development of a donor-advised funds-specific microsite. To accompany these elements, we created an animated explainer video to illustrate what a donor-advised fund is. This explainer video works well with the other components of the campaign, but can also stand on its own as an educational video that can be repurposed for other digital materials.

The goal of the campaign was to educate potential donors on the benefits of donor-advised funds, so that when they’re ready to make charitable a donation, they do so by partnering with Akron Community Foundation.

Evolve provided the script, storyboard, design and production of the video. The video was designed and animated based on a professional voiceover, with sourced music and sound effects that give a life-like quality to the animations on screen. The video uses the same watercolor paint aesthetic as the campaign microsite and banner ads, which gives these pieces a cohesive feel. The video was completed prior to the launch of the campaign microsite and was one digital component intended to engage users in this campaign and generate leads for Akron Community Foundation.