Product Overview Video

Project Details

With over 25 years of unparalleled experience in the EDI industry, 1EDISource has a proven track record to ensure a successful EDI operation.

Project Highlights
  1. Creative direction
  2. Storyboard creation
  3. Video production
  4. Motion graphics
  5. Motion tracking & screen replacement
  6. Music sourcing
  7. In-house voiceover recording & direction
  8. Video editing
  9. YouTube SEO
Project Goals

1EDISource came to Evolve looking for a website redesign, and after learning more about their marketing goals for the project, Evolve recommended creating videos: one for each of their 4 product pages, as well as a company overview video to feature on their homepage. The EDI buying process can typically be a stressful experience, so we wanted to introduce the company and communicate their product offerings in a simple and inviting way. Together, we created videos with simple visuals so the user can quickly understand the key features of 1EDISource’s products.

To begin, Evolve wrote scripts and created storyboards for each of the videos, in collaboration with 1EDISource. We recorded all voiceovers in-house, having a 1EDISource sales representative read the script with Evolve’s direction, which gave the reading an authentic sound. We then captured footage of 1EDISource employees performing tasks with the software and super-imposed the screens in post-production. This gave their products a much brighter and cleaner look than could have been achieved without the post-production editing. Finally, the videos were completed with motion graphics that tied together the footage and voiceover.

1EDISource now has five easy-to-follow, engaging videos that are featured on the website and are also being used by their sales team to better explain products to potential customers.