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Stanek Windows

Social Media

Project Details

Stanek® Windows is a Cleveland-based, national window manufacturer best known for its custom window options and exceptional quality. Stanek Windows is part of Great Day Improvements, LLC., a national remodeler also based in Cleveland.

Project Highlights
  1. Develop and implement social strategy
  2. Social media schedules and calendars
  3. Integrated social branding
  4. Timeline design
  5. YouTube banner design and video upload
  6. Coding and implementation
  7. Keyword research and Pinterest board development
  8. Competitor and industry research
Project Goals

Stanek Windows' marketing team recognized a void in their social media efforts, and asked us to partner with them to help create a social strategy for brand recognition and consumer relationship building.

We conducted a social listening campaign to get a good feel for what was currently on social within the industry. With that information in our arsenal, we took time to dive into demographics, location and behavior to figure out who we'd be creating this social relationship with.

After a complete landscape analysis, we created a strategic plan for Facebook, YouTube and Pinterest.