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Great Lakes Cheese

Social Media

Project Details

Great Lakes Cheese is a family-owned business that focuses on quality, growth and stability. With over 50 years of experience in cheese making, Great Lakes Cheese serves retailers and food service operations from nine facilities across the United States.

Project Highlights
  1. Competitor and industry research
  2. Integrated branding for Facebook, Twitter and LinkedIn social accounts
  3. Developing and implementing social media strategy across all networks
  4. Social media editorial calendar creation and execution
  5. Shareable content creation and design
  6. Social listening and monitoring
  7. Monthly reporting showing progress or areas that may require improvement
Amber Bacon
In the beginning, Great Lakes Cheese had zero social media presence; then we partnered with Evolve. Our partnership started with a sole focus on establishing a social media footprint to increase company visibility for new hire candidates. Evolve did just that. The team overall is a joy to work with. Everyone is knowledgeable, committed, and in high spirits at all times. I would recommend Evolve Creative Group to anyone in need of best-in-class website design or digital marketing.
Amber Bacon - Associate Product Manager More Reviews
Project Goals

Great Lakes Cheese leverages its social media platforms in a variety of ways, with the main focus on using them as a recruitment tool. Evolve creates and executes social media posts that engage employees and brand ambassadors, and also keep them up to date with company news and industry trends. The posts frequently highlight the company’s family-oriented atmosphere and positive work environment, with the ultimate goal of recruiting new talent.

As Evolve has worked on creating, maintaining and monitoring Twitter, Facebook and LinkedIn accounts for this partner, we have built a strong follower base of cheese fans, brand ambassadors and employees. We also retain followers with facts, jokes, cheese recipes and other engaging content, adjusting messaging as needed based on monthly reporting.