towpath hero responsive

Towpath Credit Union

Responsive Redesign

Project Details view website

Towpath Credit Union is a full service financial institution serving all of Summit County. We’re always proud to see any website we’ve worked on launch, but this one has some added significance because it demonstrates the continuation of our relationship with a longtime partner.

Towpath CU redesign before
Before
Towpath CU responsive redesign after
After
 
Project Highlights
  1. Responsive website redesign
  2. Multi-use product landing pages
  3. .NET Content Management System (CMS)
  4. Promotion banner slider
  5. User behavior analysis
  6. SEO strategy and implementation
  7. Financial blog
  8. Website hosting
  9. PPC ongoing management
Mike Thompson
Towpath Credit Union has worked with Evolve for many years. We recently looked to them to completely redesign and update our website for the third time. As a one person marketing department, I rely on the Evolve Creative team to assist in many of our promotional efforts and they always come through with proven results. If you need a friendly, professional company to handle any communication project you might have, look no further that Evolve Creative Group.
Mike Thompson - Marketing Director More Reviews
Project Goals

Our long-term relationship with Towpath Credit Union allowed us to work together seamlessly to design and build their third website. After building a partnership with Towpath of over 6 years , we’ve learned their business and service offerings inside and out, allowing us to make informed decisions to provide the best user experience. We kept mobile users in mind throughout the project, since they make up most of Towpath’s visitors.

We also had the added benefit of reviewing user tracking data from the previous website to help us make decisions for the redesign. With this redesign, we upgraded to a modern look and feel, with the goal of funneling users to contact Towpath.

The redesigned website features engaging product pages that can double as landing pages for marketing campaigns. All product pages include contact forms that encourage users to contact the organization and take the next step in the loan or credit card application process.

We’ve also given added visibility to Towpath’s Everyday Finance blog, which offers helpful educational information for Towpath’s members and potential members. This was all done with an easy-to-use CMS that Towpath associates can maintain internally. Through our ongoing partnership with Towpath Credit Union, we’ve truly seen their business evolve.