sorbothane hero responsive

Sorbothane

Responsive Redesign

Project Details view website

Sorbothane, Inc., located in Kent, Ohio, specializes in developing materials and components that isolate vibration, attenuate shock and damp unwanted noise. The company’s core product, Sorbothane®, combines shock absorption, good memory, vibration isolation and vibration damping characteristics and is used in a variety of industries.

Sorbothane redesign before
Before
Sorbothane responsive redesign after
After
 
Project Highlights
  1. Website redesign and strategy
  2. Responsive design and development
  3. .NET Content Management System (CMS)
  4. .NET Custom-developed contact forms
  5. Custom-developed accordion system with query string control
  6. Site search
  7. Video gallery
  8. Website hosting
  9. SEO strategy and implementation
  10. SEO RESULTS - 183 ranked, non-branded keywords
  11. SEO RESULTS - 57 ranked, non-branded #1 spot in Google Search
  12. SEO RESULTS - 33.63% increase in sessions since 2015
  13. SEO RESULTS - 63.26% increase in new users since 2015
Project Goals

The main goal of this website redesign was to promote the idea of Sorbothane as a solution to a variety of problems, not just a product. In addition to that, we focused on more specific goals that included increasing search rankings, making product guides easier to find and access, and increasing overall sales and conversions.

With an impressive client list including Vitamix, NASA, Wilson Sporting Goods and more, we knew we needed to highlight those case studies on the new site. Through the use of two Solutions Showcases, one focusing on engineers and the other on entrepreneurs, we highlighted a variety of situations where Sorbothane provided the ultimate solution to a unique problem. Combining that content with a Markets Served section allowed us to keep users moving through the site while giving them more control over what content they wanted access at any given time.

To accomplish an additional goal of making product guides and other resources easy to access, we ensured users were given multiple ways to access pages that allowed them to download guides instantly, have them mailed, or both. Creating specific calls-to-action for these guides and giving them a consistent, high-level presence in sidebars serve as constant reminders to users as they navigate the site.

Overall, we've created a fresh, content-focused experience for users on all levels that achieved all of Sorbothane’s goals.