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Sorbothane Insoles - Responsive Website Redesign

Sorbothane Insoles

Website & Digital Marketing

Project Details View Website

Located in Kent, Ohio, Sorbothane, Inc. has manufactured and supplied Sorbothane® Insoles for over three decades. Sorbothane® Comfort & Performance Insoles are recommended by doctors, sports medicine specialists and professional trainers. They can absorb harmful impact shock – defending against foot and back pain and helping to prevent impact-related injuries.

Sorbothane Insoles responsive redesign before
Sorbothane Insoles responsive redesign after
Project Highlights
  1. Responsive website redesign & strategy
  2. WordPress custom theme
  3. Custom product filtering
  4. Custom banner rotator
  5. Custom store locator
  6. Search engine optimization (SEO)
  7. PPC digital marketing campaign
  8. Website hosting
Project Goals

The Sorbothane® Insoles website redesign was an exciting project for Evolve, given our long-standing relationship with Sorbothane, Inc. From the very start of this project, we worked closely with the Sorbothane team to understand their unique product offering and diverse target audience to redesign their current website and create a successful digital marketing campaign. The overarching goal of the project was to increase sales through a vast dealer network while creating brand awareness.

One of the most unique elements of the site is a custom-developed product finder that allows users to view Sorbothane's entire product line and filter by type of activities, pain type, shoe type and more. The goal of this custom-built tool is to not only help users find the perfect insole, but to educate them on the many benefits Sorbothane® Insoles provide.

Through a strategic digital marketing campaign, we’ve targeted users who are searching for shoe insoles and then retargeted them with ads enticing them to find a dealer nearby. By executing search text ads and pay-per-click (PPC) campaigns on various social media platforms, we were able to target users in several ways during their buying journey.

We are pleased with the redesigned website and will be analyzing the digital marketing campaign's performance through strategic tracking, analytics and user behavior tools.