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International Elastomer Conference

Responsive Redesign

Project Details view website

The International Elastomer Conference (IEC), previously known as the Rubber Expo, is presented annually by the Rubber Division. The IEC is the go-to event for customers, suppliers of materials, equipment, tools & services and educators within the rubber industry.

Project Highlights
  1. Responsive design and development
  2. .NET Content management system (CMS)
  3. Promotional banner rotator
  4. Search engine optimization
  5. Website hosting
Project Goals

For this brand new site, the client wanted a clean design featuring information that's easy to find and content that's easy to update. We provided this and more, with a sleek, professional responsive design that looks great and displays important information on any device. This site, like many that we create, is built on a content management system, allowing the client to log in and update content as needed.

Throughout the project, we kept the two main calls-to-action in mind at all times: buying exhibit space and event registration. These important links are highlighted prominently and frequently across the site. We also added a customized rotator where sponsors can showcase their advertisements. Overall, the site is easy to use and easy to maintain, all while looking great on any device.