RAISE Good Jobs for Greater Akron - Branding

RAISE Good Jobs

BRANDING, GRAPHIC DESIGN, WEB, SOCIAL MEDIA

Project Details View Website

RAISE Good Jobs for Greater Akron exists to help individuals, employers and our community move forward – together. RAISE helps employers come into neighborhoods with information, so residents have access to good jobs and rewarding career opportunities, while also providing support to prepare them for success.

Project Highlights
  1. Program Name & Brand Creation
  2. Branding Strategy, Messaging & Copywriting
  3. Logo Design
  4. Double-Sided Postcard Design
  5. Website Design
  6. Social Media Strategy & Management
Project Goals

RAISE Good Jobs for Greater Akron exists to help individuals, employers and our community move forward – together. We were thrilled to have the opportunity to help this important local initiative come to fruition.

First and foremost, the program needed a name that embodied its purpose as a workforce development initiative with a desire to help grow our community holistically and benefit everyone involved. We worked through the process to create the name RAISE Good Jobs for Greater Akron. We crafted the key goals to the name and mission around the letters that make up the word RAISE:

REACH Job Seekers & Employers
ACCESS in Your Neighborhood
INFORM Residents of Opportunities & Options
SUPPORT to Prepare for Success
ELEVATE Individuals, Employers and Our City

The logo design brought the name to life visually and was created in a way that it evokes the spirit of Akron when viewed. From there, we worked to write more messaging and design a double-sided postcard for the new program’s first event series, create a cohesively branded, easy-to-navigate website, as well as social media strategy and imagery. With all of these elements combined, the RAISE Good Jobs program was able to be promoted within the community, deliver information and successfully launch its initiative.