On the Table Greater Akron is an annual forum that brings together diverse residents from all walks of life to share a meal and discuss meaningful ideas to strengthen the community.
- Responsive website redesign & strategy
- Digital marketing campaign strategy and execution
- Secure website hosting
- WordPress content management system
The On the Table Greater Akron website redesign was an exciting, quick-turn project that we worked on with our long-standing partners at Akron Community Foundation (ACF). On the Table is a national initiative that encourages community members to host and participate in small, mealtime group discussions, and ACF was awarded funding to implement this program.
With this website redesign, we wanted to speak to community members who are looking to host a conversation and residents looking to join a conversation. The homepage of the website informs the user of what On the Table is and encourages them to learn more about hosting or joining a conversation. The main navigation is laid out clearly for these audiences, with links to learn more about On the Table, host a conversation or find a conversation.
The website also serves as a landing page for the On the Table Facebook PPC campaign, which includes static banner ads and a video. The ads encourage local professionals and community members to make a difference in the community by hosting a conversation with local residents. Each ad gives the viewer a quick snapshot of the On the Table initiative and encourages them to click to learn more about the event.
In the end, our goal was to let community members know “Your Voice Matters!”, and we hope that all elements of this campaign will inspire residents to share a meal and share ideas.