Established in 1989, the mission of National Interstate Insurance is to develop and execute industry-leading insurance programs focused on customers in specialty niche insurance markets related to the commercial transportation industry.
- Responsive website redesign & strategy
- Photo slideshow
- Interactive company perks grid
- Interactive testimonial rotator
- Photo gallery
The main goal of the National Interstate Insurance careers website redesign was to represent the company as an organization with a vibrant culture while encouraging job seekers to apply for jobs. National Interstate Insurance is consistently being named a top place to work in Northeast Ohio, and we wanted to convey that with the design. A secondary goal was to clarify the relationship between National Interstate Insurance and Vanliner; and the fact that both are subsidiaries of Great American® Insurance Group.
After our initial research, we recommended a few key elements that we thought would best tell the National Interstate Insurance story: a clean, fresh modern design; brief but meaningful messaging; and most importantly, photos of people who really work at the company.
By using only photos of real employees and not stock photography, we were able to tell a visual story of the company culture, rather than relying on users reading a lot of text. This gives the site an inviting feel that encourages users to interact and view even more photos and learn about the perks of joining the National Interstate Insurance team.
The website also features helpful details for job seekers, like company perks and benefits, information about the company, and an introduction to the team for potential employees. Throughout the site, we included prominent buttons prompting users to view available jobs. The job portal has also been skinned to match the careers website homepage, creating a seamless user experience.
All of these carefully curated elements work together to create an engaging job search experience, and we look forward to reviewing the user behavior data from this site over the coming months to see how well it has performed.