Located in Wadsworth, Ohio, Louis Perry Group is known for its quality engineering, architecture and construction management services, in addition to conducting business with honesty, integrity, mutual respect and trust. A longtime Evolve partner, the company had been operating under two entities – Louis Perry & Associates and The Perry Group – with separate websites, until an acquisition by Boston-based CDM Smith, a full-service engineering and construction firm, combined them into one.
- Website redesign and strategy
- Responsive design and development
- .NET Content management system
- .NET Custom-developed project filtering system
- Site search
- SEO strategy and implementation
- Onsite photo shoot
- Website hosting
- Social media strategy
After joining CDM Smith, creating a single, modern and responsive website quickly became one of LPG's main marketing initiatives. Goals for the site included simplifying navigation to make higher-level items more accessible and organizing content to promote the company's vast experience across a number of markets, while demonstrating its commitment to safety and longstanding record of outstanding customer service.
One prominent way we showcased the company's extensive experience is through a Featured Projects section. A hub page accessible through the main navigation allows users to filter projects by market, and individual pages provide quick-hitting information with a brief description, large project photo, list of services provided and a project highlights section.
In addition to this area, we made sure to include large, calls-to-action on every page to funnel users to the most important sections of the site. We also created a more in-depth leadership team page to highlight the experience of the company's senior management team and effectively made use of an expanded About Us section to place emphasis on LPG's core values and principles.
Overall, we blended a more modern look and feel while maintaining an emphasis on solid UI/UX principles to create an aesthetically-pleasing and easy-to-use website.