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Columbia Chemical - Responsive Website

Columbia Chemical

Responsive Redesign

Project Details View Website

Headquartered in Brunswick, OH, Columbia Chemical has been a world leader in developing surface finishing additives for over 40 years. They specialize in processes ranging from pre-plate to post-plate, passivations, topcoats, finishing aids, and now, decorative finishing.

Columbia Chemical redesign before
Columbia Chemical responsive redesign after
Project Highlights
  1. Responsive website redesign & strategy
  2. SEO strategy and implementation
  3. WordPress - Content management system
  4. Custom-developed interactive partner and distributor map
  5. Custom-developed product administration
  6. Custom-developed technical data table
  7. Website hosting
Brett Tilberg
Our company spent a great deal of time interviewing firms to partner with on redesigning our website. Evolve Creative Group became the clear choice for our needs because they were deeply interested in understanding our company and how we wanted our website to be a genuine resource for our current and prospective customers. The Evolve team spent a lot of time with us prior to the start of the project to get to know how we wanted our site to benefit visitors and to tell our company's story. Their project management and consistent communication with us as the project progressed was an incredible benefit. The end result was an amazing new site that was launched on time and financially within the scope of the proposal we were given. Within the first week of launch we were getting positive feedback from our visitors on how well the site was organized and how the ease of navigation made it convenient to find the information they were seeking. We couldn't be happier with the process and the final product that Evolve delivered.
Brett Tilberg - Director, Marketing & European Sales More Reviews
Project Goals

The goal of this website redesign was to make product information more useful and easy to find and easy for the Columbia Chemical team to maintain. We accomplished this goal in several ways, starting with a great strategy and strong information architecture.

Users can access products through the categorized navigation, which makes it easy to find the product they need. There are links to technical and safety data throughout the site – a core section of content that is very important to Columbia Chemical’s audience, which is comprised of distributors, engineers and electroplaters. Users request access to this data, and once they’re given a password, they can view a sortable table of all product information, including downloads. This mobile-friendly table is a win-win, as it features important product information in one convenient place and is easy for the Columbia Chemical team to maintain through our custom-built administration panel.

Since Columbia Chemical is headquartered in Ohio, but distributes internationally, we wanted to show their breadth of offerings with two custom-built interactive maps. Users can see the locations for partners and distributors in the U.S., as well as globally.

Overall, the simple, straightforward design of this site allows the technical content to be easily read by new and returning users as well as Google and other search engines.