Akron Community Foundation

Ad Campaign Website

Project Details View Website

Established in 1955, as a 501(c)(3) public charity, Akron Community Foundation is where generous families, individuals, companies and nonprofits make charitable dollars go the furthest for the permanent good of our community.

Project Highlights
  1. Responsive web design & strategy
  2. Search engine optimization (SEO)
  3. WordPress content management system
  4. Digital marketing campaign strategy and execution
  5. Video production
  6. Goal tracking and analytics
  7. Secure website hosting
Tracy Burt
We've worked with Evolve on a few different projects over the past year or so and have had great experiences each time. They've worked with us on digital ad campaigns, a campaign microsite launch, e-communications plans and more and have brought their A-game to each project - even when we're asking a lot of them. They're smart, quick, organized and stay on top of all the digital trends so they can bring us the most ideal solutions for the task at hand.
Tracy Burt - Senior Director of Marketing & Communications More Reviews
Project Goals

The goal of Akron Community Foundation’s donor-advised fund campaign is to educate potential donors about this unique method of charitable giving, as well as its benefits. The concept of a donor-advised fund is complex and one that we wanted to communicate clearly with visitors, so we created an easy-to-use microsite and accompanying explainer video to do just that. Having worked closely with the community foundation on previous campaigns, we already had a great understanding of their organization and audience.

The campaign is centered around the theme of growth, and we used a tree to represent that graphically, playing up the community foundation’s logo. We incorporated other organic textures and elements to carry this theme throughout, which added warmth to what can be complex subject matter. Simple navigation and a helpful video allow users to learn about donor-advised funds in several ways.

The accompanying digital marketing campaign directs users to specific landing pages of the microsite where visitors can learn about donor-advised funds, watch the explainer video or download supporting materials. These elements work together to help educate visitors so that when they’re ready to give, they consider a donor-advised fund through Akron Community Foundation.

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