Headquartered in Akron, Ohio, Summit Metro Parks manages 14,000 acres, including 16 parks, several conservation areas and more than 150 miles of trails, with 22 miles of the Ohio & Erie Canal Towpath Trail.
- Develop and implement annual digital marketing and PPC strategy
- PPC advertising banner design
- Integrated branding with various annual campaigns
- Social media PPC and Google ads management
Summit Metro Parks’ marketing team trusts and relies on us to partner with them each year to help create a paid advertising strategy around awareness of the parks, annual hiking sprees, events, and other audience engagement campaigns.
Both before and throughout the COVID-19 pandemic, we worked together to adjust messaging, creative, and pivot campaigns so parkgoers could stay informed of updates and still find ways to connect with nature in the Summit Metro Parks.