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Summit Metro Parks

PPC Ads & Campaign Management

Project Details

Headquartered in Akron, Ohio, Summit Metro Parks manages 14,000 acres, including 16 parks, several conservation areas and more than 150 miles of trails, with 22 miles of the Ohio & Erie Canal Towpath Trail.

Project Highlights
  1. Develop and implement annual digital marketing and PPC strategy
  2. PPC advertising banner design
  3. Integrated branding with various annual campaigns
  4. Social media PPC and Google ads management
Project Goals

Summit Metro Parks’ marketing team trusts and relies on us to partner with them each year to help create a paid advertising strategy around awareness of the parks, annual hiking sprees, events, and other audience engagement campaigns.

Both before and throughout the COVID-19 pandemic, we worked together to adjust messaging, creative, and pivot campaigns so parkgoers could stay informed of updates and still find ways to connect with nature in the Summit Metro Parks.

We're Apart, but Still Together: COVID-19 Update