Established in 1955, as a 501(c)(3) public charity, Akron Community Foundation is where generous families, individuals, companies, and nonprofits make charitable dollars go the furthest for the permanent good of our community.
- Digital marketing campaign strategy
- Graphic design for paid advertising banners
- Google and Facebook PPC ad management
- Analytics reporting and goal tracking
The goal of Akron Community Foundation’s Planned Giving campaign is to educate potential donors about this method of charitable giving, as well as its benefits.
We created engaging carousel ads to break down ways to give and crafted simple messaging with compelling calls-to-action. The PPC ads direct viewers to specific landing pages on the website where they can learn more about charitable giving, watch an explainer video or download supporting materials. These elements work together to help educate visitors so that when they’re ready to give, they consider charitable giving options through the Akron Community Foundation.