sorbothane hero email

Sorbothane

Email Marketing

Project Details

Sorbothane, Inc., located in Kent, Ohio, specializes in developing materials and components that isolate vibration, attenuate shock and damp unwanted noise. The company’s core product, Sorbothane®, combines shock absorption, good memory, vibration isolation and vibration damping characteristics and is used in a variety of industries.

 
Project Highlights
  1. Content Strategy
  2. Copywriting
  3. Design and development
  4. Extensive email client and device testing
  5. E-newsletter upload and list creation
  6. Reviewing and reporting
Project Goals

Sorbothane, Inc. provides subscribers with the latest in shock absorption and vibration-reducing solutions, as well as custom solutions for both engineers and entrepreneurs with Sorbothane Solutions. Full of fresh content, Sorbothane Solutions is an e-newsletter that features multiple solutions-focused case studies and resources for current industry information and trends.

Evolve continues to work with Sorbothane to create quarterly, customized emails with the ultimate goal of generating leads. Our process requires us to work closely with the client, collaborating to establish the initial newsletter topics, then writing teaser copy for each topic and creating a design based on content. As with all of our projects, we also track and report performance, continually revisiting strategies throughout the year and adjusting messaging if needed.