ritzman hero email

Ritzman Pharmacies

Email Marketing

Project Details

Founded in Wadsworth, Ohio, Ritzman Pharmacies has created a 60-year legacy dedicated to providing quality products, professional excellence and service beyond the commonplace.

Project Highlights
  1. Email marketing strategy
  2. Constant Contact setup and customization
  3. Enewsletter and eblast template designs
  4. Content population
  5. Constant Contact template creation
Project Goals

Ritzman Pharmacies had the need for several types of email designs: a quarterly eNewsletter, a monthly sales eblast, a standard eblast for news and updates, and an attention-grabbing eblast for timely topics like drug recalls.

After taking a closer look at the company's demographics and existing print newsletter, we began with the quarterly eNewsletter. This piece features a variety of helpful health information, like seasonal featured articles and Q&As with Ritzman pharmacists. A template that can be easily updated, but that also changes with the seasons was a perfect adaptation from the existing print newsletter, which featured lots of colorful, seasonal graphics.

The other eblasts have a simpler aesthetic, letting the content really shine and allowing the client to update and send these on an as-needed basis. The combination of all of these email designs and templates provides a nice variety for the recipient's inbox.