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Patio Enclosures

Email Marketing

Project Details

Patio Enclosures® is a Cleveland-based leader in custom sunroom design and manufacturing, and part of national remodeler Great Day Improvements, LLC., also based in Cleveland.

 
Project Highlights
  1. Email marketing strategy
  2. Copywriting
  3. Custom coding
  4. Extensive email client and device testing
  5. Creative design
  6. Uploading and sending through Vertical Response
  7. Reviewing and reporting
Project Goals

Evolve worked with Patio Enclosures directly to create multiple timely, customized emails for each particular market segment with the ultimate goal of generating leads. Taking into consideration where the homeowner is within the conversion funnel, we custom-tailor an email suited to his or her needs. Some of the varying pieces we create for Patio Enclosures include sales announcements, tradeshow follow-up emails, contest emails, prospect/customer follow-up emails and more.

From concept to send, we do it all. Starting with the initial concept, we write, design, code, test and send through Vertical Response. As with all of our projects, we also track and report performance. We continually revisit strategies throughout the year and adjust messaging to drive conversions.