metro hero email

Akron Metro

Email Marketing

Project Details

METRO Regional Transit Authority is the public transportation provider for Summit County, Ohio. Each year, METRO transports more than six million passengers to work, school, medical appointments and some of the best places in town.

Project Highlights
  1. Responsive design
  2. Updating current e-newsletter template
  3. Creating template that client could easily maintain
  4. Ability to notify users of route changes, closings or construction
Project Goals

Having built the original Akron METRO RTA website, and then redesigning that original site when it needed a revamp, Evolve is familiar with the organization, its branding and overall goals. After we completed the website redesign, which incorporated new branding aesthetic and a new logo for a more modern look, METRO RTA asked us to refresh the e-newsletter to match.

Our long-standing partnership with METRO RTA and knowledge of its branding and services helped us to design and develop a responsive e-newsletter that represents the company’s brand and informs its users of any pertinent information, like route changes or closings. Since it is managed through Constant Contact, the METRO RTA marketing team can easily update and send the e-Newsletter as needed, making it easy to keep riders informed.