Akron Community Foundation is a 501(c)(3) public charity composed of more than 520 charitable funds, where generous individuals, companies and nonprofits make charitable donations for the good of the Akron community.
- Email marketing strategy
- Creating branded template that the client could easily maintain
- Responsive design
- Quaterly review and reporting
Akron Community Foundation (ACF) was looking to move their printed quarterly newsletter online with an E-Newsletter. Evolve worked with the ACF team to design and develop an E-Newsletter template in Constant Contact that could be easily updated each quarter, as well as additional templates for Event and Announcement E-Blasts.
Taking cues from existing print materials and ACF branding, we created a fresh, new E-Newsletter template, featuring prominent call-outs to each section below. To reinforce the ACF brand, we named the newsletter piece “The Signal,” which is in refrence to The Signal Tree, a prominent landmark and trailmarker in the Akron area, also featured in ACF’s logo. A signal is also depicted throughout the design of the template, to illustrate communication.
The E-News template has an area for a featured story, funding news, upcoming events, resources and more, and gives ACF the ability to create and send emails as-needed.
Using this already-established E-Newsletter template as a starting point, we created two additional E-Blast templates: one for Special Events and one for Announcements. Like the E-News template, these E-Blast templates can be easily updated and sent by the ACF team when needed.