How We Work
Define the Target Audience
We’ll assess who the target audience is, what exactly they’re looking for and how to retain their attention. We’ll plan the length of the video, core messaging and visual styles that will achieve the desired goals of your video project.
Video Content Strategy
We’ll develop a strategic content plan for the promotion of your video, which could include but not limited to: YouTube, Vimeo, website SEO and social media networks. The produced footage may also be reused to create additional videos in the future.
Once we determine the target audience and content strategy, we’ll choose the music for the video, and establish editing and motion graphic styles to achieve the right look and feel for the project. Creating a storyboard, shot list, script and production schedule in this phase will allow us to execute the project seamlessly. We’ll also set clear expectations and deadlines, with your feedback taken into consideration at each step.
Keeping the project goals in mind, it’s imperative we capture footage that tells the right story. Traveling to important locations, interviewing key staff members, and using the right professional cameras, lighting and audio equipment will allow us to capture footage relevant to the visual style and goals of the project. While customizing the perfect video, we have many resources available to us.
In the post-production phase, we’ll piece together the best footage we captured and allow you to have input in which shots are selected for the project. We’ll then edit the footage using motion graphics that align seamlessly with the music, text and voiceover selected for the video. Color correction and audio mixing are also done during this phase, ensuring each is up to industry standards and that they align with the goals of the project. Next, we’ll do a final export of the video in multiple formats and send the final product to you for review. We’ll then produce all deliverables in the accepted formats to video hosting and social media networks based on the strategy that’s in place.
View Samples of our Work