Content Marketing Strategy
Content marketing refers to the production of content in various formats. It’s the driving force behind all Search Engine Optimization (SEO), Online Reputation Management and Social Media Marketing activities. Without content marketing, most earned media goals tied to the online channel couldn’t be achieved.
There’s a simple reality to consider, website visitors are savvy. They’re visiting your site right now for a specific reason. To fulfill a need. To meet an expectation. Oh yes, they have expectations, and want them met in an easily-digestible format. Quick and clean. Simple and to-the-point – be it blog, video, press release or website.
Is your head spinning? Where do you start? We can help. Relevant engaging content, distribution and delivery are all important components of content marketing. We’ll work with you to determine a robust content marketing strategy and a plan for owned, paid and earned distribution. This not only alerts the search engines that you’re the authority, it also educates and engages your target audience.