PPC Digital Marketing Strategist

The ideal candidate will have 3-5 years of experience managing PPC campaigns for B2B and B2C clients in multiple industries. If you LOVE digital marketing, are passionate about your work, offer the right experience and can take the ball and run with it, you will be highly valued and rewarded in this position and as a member of the Evolve Team.

Position Responsibilities

  • Experience with A/B testing ad text, landing pages and KWs
  • Paid search landing page analysis and recommendations for optimal conversion rates
  • Account setup: Google Ads, Bing Ads, Google Analytics, Facebook, Instagram, LinkedIn, Amazon, etc.
  • Daily campaign management for ad accounts: Bid management, keyword additions/exclusions, budget monitoring, etc.
  • Create short- and long-term PPC strategies for partners to help increase conversions
  • Collaborate with other departments to create the most effective overall marketing strategy
  • Working directly with our partners on an ongoing basis, providing them with updates on account strategy and campaign performance

Experience and Skills

  • 3-5 years of professional PPC experience
  • Bachelor’s degree in Marketing, Advertising or Communications is preferred
  • Strong understanding of PPC and optimization variables
  • Google Ads certification required
  • Google Analytics certification preferred
  • Bing Ads Manager certification preferred
  • Facebook Ad Manager certification is a PLUS
  • Basic knowledge of HTML and working within a content management system is a PLUS
  • WordPress experience is a PLUS
  • Awesome writing skills
  • Solid math and Excel skills
  • Solid understanding of landing page best practices
  • Solid knowledge of Microsoft Office Suite, Google Analytics, content management systems
  • Solid knowledge of keyword research tools and best practices
  • A legitimate passion for learning new things in the digital marketing industry
  • Self-motivated with the ability to multitask
  • Team player with the ability to work independently and meet deadlines
  • Detail oriented
  • Excellent communication skills with the ability to explain complex concepts simply to people
  • An ability to think quickly and creatively
  • Extensive knowledge of and experience using Google Ads and Bing Ads

Competitive Benefits

  • Competitive salary
  • IRA with company match
  • Competitive health insurance package
  • Company-paid dental and vision package
  • Company-paid life insurance policy
  • Work from home, flex time opportunities and flexible office schedule
  • Fun & upbeat atmosphere
  • Generous paid time off
  • Casual dress attire
  • Awesome office space – located in Highland Square, just minutes from downtown Akron

Send your resume to: jobs@evolvecreativegroup.com

Team Member Quote

Malinda Shean“There are so many wonderful things about being a member of the Evolve Team. I love the company culture, the flexibility and benefits, and I truly enjoy working with everyone. Most importantly, I love the challenge of working with our partners in a variety of industries and seeing our strategies and ideas come to fruition. Garnering positive results, testing and optimizing are things I thrive on. I am blessed to be given the opportunity to do what I love every single day at Evolve”

-Malinda Shean, Lead Digital Marketing Strategist

Advantages of Working at Evolve
  • You’ll get to work with a diverse range of clients and industries.
  • You’ll improve your skills with our combined 80+ years’ experience on the web.
  • You’ll enjoy our cozy, family-style work environment that fosters creativity and fun.
  • You’ll be stretched and challenged as a creative and a professional.
  • You’ll get to know our amazing partners and help their businesses evolve.
  • Only quality work leaves the door; you’ll never have to cut corners here.
  • Your creativity and input will be valued and utilized.
  • Our house is located in the up-and-coming neighborhood of Highland Square, within walking distance of great local restaurants and shops.
  • When it’s nice out, you can enjoy your lunch outside on the patio, followed by a game of cornhole. Who doesn’t love that?