Digital Advertising Strategist – Full Time

The perfect candidate will have 5+ years’ experience managing small-to-large PPC campaigns for multiple industries and experience in SEO strategy. If you LOVE digital advertising, are passionate about your work, offer the right experience and can take the ball and run with it, you will be highly valued and rewarded at Evolve.

Position Responsibilities

Pay-Per-Click

  • Account setup: Google AdWords, Bing Ads, Facebook, Instagram, LinkedIn and more
  • Keyword research, ad copy creation and A/B testing
  • Paid search landing page analysis and recommendations for optimal conversion rate
  • Daily campaign management for ad accounts: Bid management, keyword addition/deletion/match types, budget monitoring, etc.
  • Create short- and long-term PPC strategies for partners to help increase conversions
  • Create weekly and/or monthly reporting for partner accounts: Tracking, analyzing and reporting in ad platform(s) and Google Analytics
  • Comfortable working directly with partners on an ongoing basis, providing them with updates on account strategy and performance

Search Engine Optimization, Analytics and Strategy

  • Keyword research
  • On-page activities: Optimization of meta content, content body, headers, images, etc.
  • Off-page activities: Link building, local search
  • Website review/analysis of targeted landing pages and recommendations for optimal conversion rate
  • Create weekly and/or monthly reporting for partner accounts: Tracking, analyzing and reporting Google Analytics
  • Ability to analyze project status and provide recommendations with little to no guidance
  • Create short and long term SEO strategies for partners to help increase conversions

Required Experience and Skills

  • 5+ years of professional SEM experience
  • College degree in Marketing, Advertising, Communications preferred
  • Google AdWords certification required
  • Google Analytics certification a PLUS
  • Facebook Ad Manager certification a PLUS
  • Bing Ad Manager certification a PLUS
  • Strong understanding of PPC and SEO principals and optimization variables
  • Basic knowledge of HTML and working within a content management system
  • WordPress experience a PLUS
  • Awesome writing skills
  • Solid math and Excel skills
  • Solid understanding of landing page best practices
  • Solid knowledge of Microsoft Office Suite, Google Analytics, content management systems
  • Solid knowledge of keyword research tools and best practices
  • Fast learner: Self-motivated and able to multi-task on multiple projects simultaneously
  • Positive attitude and great sense of humor
  • Team player
  • Detailed-oriented
  • Great communication skills

Competitive Benefits

  • Competitive salary
  • IRA with company match
  • Awesome health insurance package
  • Company-paid dental and vision package
  • Company-paid life insurance policy
  • Work from home and flex time opportunities
  • Generous paid time off
  • Daily foosball, cornhole or ping-pong matches
  • Casual dress attire
  • Awesome office space – we’re located in Highland Square, just minutes from downtown Akron

Interested in applying? Send your resume and portfolio to: jobs@evolvecreativegroup.com

Team Member Quote

Malinda Shean“There are so many wonderful things about being a member of the Evolve Team. I love the company culture, the flexibility and benefits, and I truly enjoy working with everyone. Most importantly, I love the challenge of working with our partners in a variety of industries and seeing our strategies and ideas come to fruition. Garnering positive results, testing and optimizing are things I thrive on. I am blessed to be given the opportunity to do what I love every single day.”

-Malinda Shean, Senior Digital Marketing Strategist

Advantages of Working at Evolve

 

  • You’ll get to work with a diverse range of clients and industries.
  • You’ll improve your skills with our combined 70+ years’ experience on the web.
  • You’ll enjoy our cozy, family-style work environment that fosters creativity and fun.
  • You’ll be stretched and challenged as a creative and a professional.
  • You’ll get to know our amazing partners and help their businesses evolve.
  • Only quality work leaves the door; you’ll never have to cut corners here.
  • Your creativity and input will be valued and utilized.
  • Our house is located in the up-and-coming neighborhood of Highland Square, within walking distance of great local restaurants and shops.
  • When it’s nice out, you can enjoy your lunch outside on the patio, followed by a game of cornhole. Who doesn’t love that?