Why You Should Consider Making Your Website Secure (HTTPS)

Getting Started: What’s the Difference between HTTP & HTTPS? When surfing the web, you may notice that some URLs use HTTP, while some use HTTPS. HTTP stands for Hypertext Transfer Protocol, which allows for communication between different systems. HTTPS stands for Hypertext Transfer Protocol Secure, which uses an SSL (secure sockets layer) certificate, thereby creating …

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Persona Marketing – How to Create User Personas for Your Brand and Why It’s Important

When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal …

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2015 – The Year of Mobile Web Design

Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it’s more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.

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How To Use robots.txt File and Fix Response Code Errors – Technical SEO Checklist Part 3

Last, but not least, in our Technical SEO Checklist series, we’ll explore how to use the robots.txt file and what to do when you receive a response code error.

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SEO Meta Data and Headings – Technical SEO Checklist Part 2

In part one of our three part series, we discussed what steps to take to fix duplicate content issues, and how to properly use the rel=canonical tag. In part two, we’ll go over what character counts to abide by for your SEO meta information, and what to do about headings like H1 and H2.

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