December 4, 2012

What is Content Marketing?

Dave Crader explains the basics of content marketing in relation to SEO and the online channel. He’ll reveal Evolve’s content marketing strategy in its simplest form and will go over a case study that proves its effectiveness.

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November 29, 2012

How To Claim Your Google Places (Google + Local) Page

Dave Crader explains how to claim your Google + Local Page (formerly Google Places) page. He’ll walk you through the process and give some tips and best practices for Local SEO optimization. By the end of this video you’ll know how to claim, verify and optimize your FREE Google + Local page.

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6 Corporate Blogging Best Practices

Dave Crader, reviews six best practices to consider when creating a corporate blog. He’ll go over a few ways you can motivate your employees to write as well as some tips on how to measure their performance. By the end of this video you’ll know how to get started with blogging and how to sustain it with new content.

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Traditional vs New Age Advertising Media Models

Dave Crader explains the differences between paid vs owned vs earned media and the evolution of advertising over time. He’ll be discussing the advertising working dollar and the non-working dollar and the ways these two spends can be interpreted differently in today’s advertising.

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What is Search Engine Optimization and Why is it Important?

Dave Crader reviews the fundamentals of Search Engine Optimization (SEO). He will explain both the on-site and the off-site factors that contribute to an SEO campaign as well as some tips and best practices to consider.

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