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Todd Bertsch Owner/President

The Perfectionist

10 years with Evolve

Todd Bertsch is a leader in the web design industry with over 25 years’ experience in web design/development. Todd is also an award-winning web designer, author, educator and lecturer, and speaks regularly throughout the region on various web-related topics. Todd holds a BFA from The University of Akron in graphic design. His web experience and marketing strategies are what separate him and Evolve from others in the web industry.

Looking for an engaging speaker to talk about web design- and online marketing-related topics? I might be your guy. Shoot me an email and let’s get a conversation going.

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Check out my blog posts below

Business Card Design – The Art of Saying Hello

A business card is your first opportunity to tell your story and establish your branding image. People may toss it after they’ve digitally entered it into their email contacts list, but it’s still your first impression, your first or second touch point with a potential client or customer. So make it great. Make it standout. Make it memorable.

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The Importance of Local Search

According to a TMP Directional Marketing Local Search Usage study, 31 percent of consumers are now using search engines as their primary resource for local business information. Combined with IYPs (Internet Yellow Pages) and local search sites such as Google Maps or Yahoo Local, the online channel now accounts for 61 percent of all primary sources of local business information. Take a look at your analytics, and I bet you’ll see some of your referred visitors are from local search. If not, then it’s time to get local.

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His Horn Went ‘Beep, Beep, Beep!’

Believe it or not, but there’s a direct correlation between how you handle your horn behind the wheel and your “email etiquette” style. Proper email etiquette is so important these days because email has become our primary source of communication in business. So how do YOU respond to emails? What “beeping” style do you use?

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Where to Put The Homepage Button

Where, oh where, to put the homepage button on a website? I’ve seen the homepage button placed in many areas of a header as well, but irregardless of placement, users still want and need this little button to get back home. Keep in mind there’s a large group of Web users not familiar with the practice of clicking on a company logo to return to the homepage.

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