A business card is your first opportunity to tell your story and establish your branding image. People may toss it after they’ve digitally entered it into their email contacts list, but it’s still your first impression, your first or second touch point with a potential client or customer. So make it great. Make it standout. Make it memorable.
According to a TMP Directional Marketing Local Search Usage study, 31 percent of consumers are now using search engines as their primary resource for local business information. Combined with IYPs (Internet Yellow Pages) and local search sites such as Google Maps or Yahoo Local, the online channel now accounts for 61 percent of all primary sources of local business information. Take a look at your analytics, and I bet you’ll see some of your referred visitors are from local search. If not, then it’s time to get local.
Believe it or not, but there’s a direct correlation between how you handle your horn behind the wheel and your “email etiquette” style. Proper email etiquette is so important these days because email has become our primary source of communication in business. So how do YOU respond to emails? What “beeping” style do you use?
Where, oh where, to put the homepage button on a website? I’ve seen the homepage button placed in many areas of a header as well, but irregardless of placement, users still want and need this little button to get back home. Keep in mind there’s a large group of Web users not familiar with the practice of clicking on a company logo to return to the homepage.