Todd Bertsch Owner/President/Designer

The Perfectionist

10 years with Evolve

Todd Bertsch is a leader in the web design industry with over 25 years’ experience in web design/development. Todd is also an award-winning web designer, author, educator and lecturer, and speaks regularly throughout the region on various web-related topics. Todd holds a BFA from The University of Akron in graphic design. His web experience and marketing strategies are what separate him and Evolve from others in the web industry.

Looking for an engaging speaker to talk about web design- and online marketing-related topics? I might be your guy. Shoot me an email and let’s get a conversation going.

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Check out my blog posts below

SEO Meta Data and Headings – Technical SEO Checklist Part 2

In part one of our three part series, we discussed what steps to take to fix duplicate content issues, and how to properly use the rel=canonical tag. In part two, we’ll go over what character counts to abide by for your SEO meta information, and what to do about headings like H1 and H2.

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Duplicate Content and Canonical Tags – Technical SEO Checklist Part 1

By now, folks are realizing how utterly complex SEO really is. There isn’t one calculation of efforts that will create the holy grail of search engine rankings, and there certainly isn’t one element that will shoot your website to #1 on Google. If you’ve been told so, you need to start talking to someone else about your website optimization.

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Social Media Branding and Vanity URLs

Time and time again while using social media I run into the same dilemma: unusable, branded social media accounts. It happens for a variety of reasons such as an employee taking a proactive measure in claiming the account for the good of all brand-kind, only later to forget or delete the email account, username and password associated with it. Or, the company was late to adopt the online channel, leaving the prime, branded URL for others to claim and cling to.

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New Year, New Trends: Web Tips & Insights from the Team

The first few weeks of a new year are always a great time to review our successes and failures of the past one – especially when it comes to the ever-changing online channel. In a field where last year’s trends can quickly become this year’s trash, a review of best practices and the forecasting of those to come isn’t so much necessary as it is critical.

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August 23, 2013

Email Marketing Campaign Tips – Establish The Subscriber

Converting Email Addresses into Customers You’d like to create new customer relationships and even have the emails to do it. You have the tools. You have the means. Now what?  Start by asking a question of your own: Who are you sending the email to? This question is the very foundation of your email campaign. …

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