Todd Bertsch Owner & Art Director

The Perfectionist

Todd Bertsch is a leader in the web design industry with over 20 years’ experience in web design/development. Todd is also an award-winning web designer, author, educator and lecturer, and speaks regularly throughout the region on various web-related topics. Todd holds a BFA from The University of Akron in graphic design. His web experience and marketing strategies are what separate him and Evolve from others in the web industry.

Looking for an engaging speaker to talk about web design- and online marketing-related topics? I might be your guy. Shoot me an email and let’s get a conversation going.

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Check out my blog posts below

Why You Should Consider Making Your Website Secure (HTTPS)

Getting Started: What’s the Difference between HTTP & HTTPS? When surfing the web, you may notice that some URLs use HTTP, while some use HTTPS. HTTP stands for Hypertext Transfer Protocol, which allows for communication between different systems. HTTPS stands for Hypertext Transfer Protocol Secure, which uses an SSL (secure sockets layer) certificate, thereby creating …

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The Evolving Social Media Landscape

The world of social media is constantly changing. To keep up with your competitors, you need an exceptional PPC marketing campaign. In this blog post, we’ll explain recent shifts in the social media landscape and how to create a marketing strategy that will surpass your competitors’. Pay to Play Over the past few years, there …

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Persona Marketing – How to Create User Personas for Your Brand and Why It’s Important

When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal …

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Web Design - Subpages
February 25, 2015

Subpages Need Love Too

When designing a website, you basically have two types of pages: a homepage and a subpage. While the homepage acts as the front door to your site, subpages most often include the important information about your business, like your services, products or company information. You only have one homepage, but you could have an almost …

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2015 – The Year of Mobile Web Design

Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it’s more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.

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