Presta Products – Website

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Presta Products – Barberton, Ohio

www.prestaproducts.com

With our help, MALCO Products set out to claim online market share with a standalone website for their Presta Products brand. Presta Products provides professional-quality car detailing products and buffing compounds to automotive body shops and car enthusiasts. Specializing in car care products since 1953, Presta has earned a solid reputation in the paint and body shop industry.

The goal of the redesign was to create an online user experience that was engaging, informative and easy to use. One of the requirements was to build a custom content management system that would allow Malco staff to maintain and keep the website fresh and up-to-date. Last, but not least, was the integration of an easy-to-use customized e-commerce experience that would allow consumers to purchase products online.

With a website of this size and complexity, it takes a true collaboration between all parties to ensure a successful finished product. This was no problem when working with the talented team at Great Day Improvements. Since both teams were willing to go the extra mile, the site is a true accomplishment of everyone's hard work.

The project included:

  • Website redesign & development
  • Custom eCommerce shopping cart
  • SEO strategy
  • Custom database programming with backend staff administration
  • Distributor login/access area
  • Buy it Local – Zip code/mile radius search
  • Custom content management System
  • YouTube video gallery
  • Homepage news banner rotator
  • Customer photo gallery showcase with upload/admin approval
  • News manager module
  • Website hosting/SSL integration

"When looking for a company to redesign our website, we knew it had to be someone that would understand complexity, customization and competition. We also wanted to be able to make future updates in-house.

"With Evolve we found a partner, someone who would get to know our business and help us make strategic decisions about our online presence that would radiate through other aspects of the company. Evolve researched our competitors and helped us differentiate ourselves in the industry through content and search engine optimization.

"When tackling this, project organization was key. Evolve has a wireframe process that was invaluable to keep everyone on track and help provide an accurate quote. The project management software used allowed timely updates and constant communication until completion.

"Not only is Evolve a professional team that is a joy to work with, but they also delivered on-time results within budget. We were extremely pleased with our decision to use Evolve in updating our Web presence.

Kim Applegate
Marketing Analyst
Presta Products

Presta Products Communicator Awards
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