Patio Enclosures – Website

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Patio Enclosures – Cleveland, Ohio

Great Day Improvements, LLC is a Cleveland-based, national commercial and residential remodeler best known for its Patio Enclosures® sunroom brand – one of the most recognized in the sunroom industry.

With prior knowledge of the company and its products, as well as a long-standing partnership we worked together to create a new, responsive website that would ultimately increase conversion rates and improve user experience.

With its users in mind, we kept the website’s focus on images, so that on any page, whether the user reached it by mobile or desktop, they consistently see images of the product. Due to the amount of photography, page speed was another necessary consideration. Website speed tests were performed to ensure that images loaded quickly for a flawless user experience.

Although our initial focus was on user experience, there were many other factors to consider for the Patio Enclosures website. Since the original launch of, Evolve’s online marketing team has maintained a search engine optimization (SEO) program to maximize the company’s online presence. As we transitioned to the new site, it was necessary to ensure that we retained but also improved current rankings, without losing any traction. Through extensive research on Google web search and Google image search, we were able to plan for a smooth transition from the old to new site. The ultimate result of these efforts is a responsive website optimized for a great user experience and stronger online presence.

This project included:

  • Website redesign & strategy
  • Responsive design
  • Content management system
  • SEO strategy and implementation
  • Custom-developed lead generation form with conversion tracking
  • Custom-developed branch/dealer locator using zip codes
  • Ongoing conversion optimization
  • Ongoing SEO efforts
  • Website hosting

"Great Day Improvements, LLC, the commercial and residential improvements company most recognized for the popular sunroom brand, Patio Enclosures™, needed a new website that could evolve with the ever-expanding organization and elevate the brand's digital presence.

"After an extensive Web agency search, we selected Evolve Creative Group, and couldn’t have been happier with our choice. Todd Bertsch and his team demonstrated a passion and commitment to our project from the very first phone call. Their organization, attention to detail and project management skills kept our extensive project on-track and on-budget every step of the way.

"Evolve's comprehensive four-phase process ensured a great strategy was defined, designed, developed and deployed. They did a tremendous amount of research and conducted in-depth usability sessions with current customers to make sure the site was intuitive and simple to navigate.

"Todd Bertsch and team delivered a beautiful, engaging site that is easy for customers to use, incorporates custom features like our stunning photo galleries and interfaces with our internal data systems. Plus, it's all built on a back-end content management system that we can manage in-house.

"Thank you for being a great partner and delivering a world-class website. We appreciate everything you have done for us."

Melissa Skinner
Marketing Director
Patio Enclosures™ by Great Day Improvements, LLC

Patio Enclosures - 2012 Interactive Media Award Winner - Best in Class
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