Akron METRO RTA – Website

Metro Rta Homepage Design Metro Rta Subpage Design Metro Rta Google System Map Metro Rta Route Details Metro Rta Bus Advertising Metro Rta Mobile Site Metro Rta YouTube Player
Homepage Design small
Homepage Design
Subpage Design small
Subpage Design
Google System map small
Google System Map
Route details small
Route Details Page
Bus advertising small
Bus Advertising Simulator
Mobile site small
Mobile Website
YouTube player small
YouTube Video Player

Akron METRO RTA – Akron, Ohio


METRO RTA is the public transportation provider for Summit County, Ohio. METRO transports more than six million passengers annually to work, school, medical appointments and some of the best places in town.

The purpose and goal of AkronMetro.org was very simple: Give the users what they want and what they need. With that being the case, we devoted many hours in our define phase before we even considered a design. Starting with defining a persona list, we then interviewed riders, emailed online surveys and did two rounds of user testing. We then collected the data, summarized a brief and went to town.

There was one key component that was truly needed: Show the riders routes and schedules and make it easy for them to use. As you'll notice, this is the main focus on the homepage. Many riders also wanted a mobile version to look up schedules. To fulfill all of the riders' needs, we developed a very basic mobile version that works on all phones, not just smartphones.

The users spoke, we listened and gave them what they asked for in a visually-engaging, user-friendly way by providing:

  • Website redesign & strategy
  • Content management system
  • News Alerts Banner rotator
  • Search engine optimization
  • Custom-developed Google maps integration
  • Custom-developed route schedule data integration
  • Custom-developed bus advertising simulator
  • Banner advertising module
  • YouTube video gallery
  • Mobile website design/development
  • Usability testing
  • *Trip planner created by a third party
  • Website hosting

"We needed a complete overhaul of our website. As we are a service organization, it's important our site not only looks and works well, but provides good information, too.

"We found Evolve Creative Group through their Twitter profile. And what a find they turned out to be! Evolve proposed a Web solution that was unique to METRO's needs, well thought out and easy on the eyes, too! They did their homework, and it showed.

"Todd Bertsch and his team understand good Web design practices from start to finish. Evolve's organization, timeliness and project management excellence helped keep multiple teams up-to-date on this very large project. Evolve conducted multiple usability sessions with METRO passengers to make sure our new site would be easy to navigate and useful for riders. That is no small task given the volume of information our riders need to get where they're going.

"The resulting website is gorgeous and straight-forward and perfectly matched with the social media and email marketing customization Evolve created for us.

"We're not sure who's luckier: The METRO staff that got to work with such a fun, creative and passionate group of professionals, or the riders who get to visit our new website every day!

"We appreciate so much what you and your team did for us."

Molly K. Becker
Director of Communications and Marketing

Jessica Dreschel
Communications Specialist

METRO RTA - 2011 Interactive Media Award Winner - Best in Class METRO RTA - W3 Award Winner - Gold METRO RTA - 2011 Interactive Media Award Winner - Top Site Nominee
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