Akron METRO RTA – Website

Metro Rta Homepage Design Metro Rta Subpage Design Metro Rta Google System Map Metro Rta Route Details Metro Rta Bus Advertising
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Responsive Design
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Homepage Design
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Google System Map
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Route Details Page
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Bus Advertising Simulator

Akron METRO RTA – Akron, Ohio


METRO Regional Transit Authority is the public transportation provider for Summit County, Ohio. Each year, METRO transports more than six million passengers to work, school, medical appointments and some of the best places in town.

Because Evolve built the original website, we have become familiar with the organization, its service areas, routes and schedules, and its updated branding. Over the past year, METRO RTA revamped their overall branding aesthetic and logo, for a cleaner and more modern look. We took cues from these changes, added lively colors to brighten up the website, and made it something that users would be excited to interact with. We also aimed to make the most frequently used parts of the site, like maps and schedules, more accessible and easy to use.

Using Google Maps, we integrated METRO RTA’s seasonal routes with an interactive map, where users can easily choose their route and view schedules. The route schedule pages allow users to customize the information they receive, by viewing any combination of weekday, weekend, inbound or outbound schedules.

The new website is designed to work perfectly across all browsers and devices, meaning that METRO RTA riders on the go have access to the entire site, rather than just a few key pages.

Our long-standing partnership with METRO RTA and knowledge of its services ultimately helped us to design and develop a user-friendly website that represents the company’s brand and mission, while keeping users in mind at all times. Through teamwork, our well-established 4D process, and usability testing with real riders, we were able to create an enhanced experience that we know riders will love using every day.

This project included:

  • Website redesign & strategy
  • Content management system
  • News Alerts Banner rotator
  • Search engine optimization (SEO)
  • Custom-developed Google maps integration
  • Custom-developed route schedule data integration
  • Custom-developed bus advertising simulator
  • Responsive website design
  • Website hosting

"We needed a complete overhaul of our website. As we are a service organization, it's important our site not only looks and works well, but provides good information, too.

"We found Evolve Creative Group through their Twitter profile. And what a find they turned out to be! Evolve proposed a Web solution that was unique to METRO's needs, well thought out and easy on the eyes, too! They did their homework, and it showed.

"Todd Bertsch and his team understand good Web design practices from start to finish. Evolve's organization, timeliness and project management excellence helped keep multiple teams up-to-date on this very large project. Evolve conducted multiple usability sessions with METRO passengers to make sure our new site would be easy to navigate and useful for riders. That is no small task given the volume of information our riders need to get where they're going.

"The resulting website is gorgeous and straight-forward and perfectly matched with the social media and email marketing customization Evolve created for us.

"We're not sure who's luckier: The METRO staff that got to work with such a fun, creative and passionate group of professionals, or the riders who get to visit our new website every day!

"We appreciate so much what you and your team did for us."

Molly K. Becker
Director of Communications and Marketing

Jessica Dreschel
Communications Specialist

METRO RTA - 2011 Interactive Media Award Winner - Best in Class METRO RTA - W3 Award Winner - Gold METRO RTA - 2011 Interactive Media Award Winner - Top Site Nominee
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