What is Evolve U?

Welcome to our company blog, Evolve U. A dynamic educational experience for all things related to web design and online marketing. In an industry that moves at the speed of light, it’s important to constantly be learning and growing. View our posts below from local experts on web design and online marketing. Enjoy!

Social Media is Not a Destination, It’s a Journey

This guest post was written by Steve Mehr. The author’s opinions are entirely his own and may not reflect the views of Evolve Creative Group. For nearly a decade, businesses have raced onto social media platforms with dollar signs in their eyes. They didn’t know how to use it, didn’t exactly know what all those …

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Exploring Virality: Natural and Artificial Approaches

This guest post was written by Derek Bryan, a freelance writer who specializes in SEO, social media marketing and more. The author’s opinions are entirely his own and may not reflect the views of Evolve Creative Group. Social media marketing’s increased role as a vital component of a Web-presence marketing plan has seen more individuals …

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Developing a Content Marketing Strategy: Customer Personas – Part One

If you were asked to describe your customers, what would you say? Would you begin listing their age, gender, race, employment status and other demographic data or would you list their behaviors and attitudes? Dave Crader, Web Marketing Strategist at Evolve Creative Group, explains the importance of customer personas and how to go about creating them.

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7 Ways to Make Your Google Authorship Picture Unique

Every click counts. As an Internet marketer, SEO or Web design professional, you know that even a small increase in search result listing click-through rate can lead to more conversions. One way to increase this click-through rate is with a tiny, but powerful, 44 x 44 pixel Google Authorship picture. These friendly little pictures can put a face to your website and make searchers want to learn more about you. People love photos!

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December 4, 2012

What is Content Marketing?

Dave Crader explains the basics of content marketing in relation to SEO and the online channel. He’ll reveal Evolve’s content marketing strategy in its simplest form and will go over a case study that proves its effectiveness.

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