What is Evolve U?

Welcome to our company blog, Evolve U. A dynamic educational experience for all things related to web design and online marketing. In an industry that moves at the speed of light, it’s important to constantly be learning and growing. View our posts below from local experts on web design and online marketing. Enjoy!

April 5, 2013

Developing a Content Marketing Strategy: Choosing a Content Format – Part Three

Welcome to the third addition of my Content Marketing Strategy Development blog series. In this post I will cover content formats and will explain how to choose the best format to tell your content story. So let’s begin.

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How To Handle Negative Reviews On Social Media

Social media platforms open a wide door, allowing you to reach new audiences with new types of messages. But that door opens both ways, leaving you vulnerable to criticism, slanderous comments, or downright insults designed to either trash your business or start a social media war. Twitter has been especially notorious for its capacity to …

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What the Super Bowl Taught Us about the Opportunism of Twitter

The Super Bowl has always been a powerhouse of insight into the world of marketing and advertising – setting new trends with innovative advertisements that cost tens of millions of dollars to produce and syndicate. This past Super Bowl was a spectacle due to a number of incidents, most notably a power outage in the …

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Developing a Content Marketing Strategy: Aligning Personas to Your Sales Funnel – Part Two

In this post, I’ll show you how to create a Sales Funnel, align your personas to your Sales Funnel and identify gaps in your current content marketing strategy using a Content Opportunity Chart. This process helps you deliver the right content to the right people at the right time. I recommend reading the previous post, How To Develop a Customer Persona, before diving into this one.

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February 11, 2013

Is Pinterest Worth Your Time?

Pinterest is a social media platform centered on sharing and managing photos. Users are encouraged to create and develop “themed” boards of images, such as image based recipes or wedding ideas, and the ability to “re-pin” images makes it possible for pictures to circulate virally. Since it’s one of the newest and least straightforward social …

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