By now, folks are realizing how utterly complex SEO really is. There isn’t one calculation of efforts that will create the holy grail of search engine rankings, and there certainly isn’t one element that will shoot your website to #1 on Google. If you’ve been told so, you need to start talking to someone else about your website optimization.
Time and time again while using social media I run into the same dilemma: unusable, branded social media accounts. It happens for a variety of reasons such as an employee taking a proactive measure in claiming the account for the good of all brand-kind, only later to forget or delete the email account, username and password associated with it. Or, the company was late to adopt the online channel, leaving the prime, branded URL for others to claim and cling to.
The first few weeks of a new year are always a great time to review our successes and failures of the past one – especially when it comes to the ever-changing online channel. In a field where last year’s trends can quickly become this year’s trash, a review of best practices and the forecasting of those to come isn’t so much necessary as it is critical.
This past year, we have seen an even greater shift and push to use our mobile devices. This change impacted how customers did their holiday shopping.
I was recently asked to create some unique social icons for a client – rounded-corner buttons with a 3D look and subtle gradients. Knowing Twitter had updated its branding several times in the last year or so, I checked the website’s branding section to be sure I had the right logo. I quickly realized that …