Towpath Credit Union is a full-service financial institution serving all of Summit County.
Towpath Credit Union reached out to us with a unique challenge: It had just acquired a local credit union and needed a way to communicate this to its existing and potentially new customers. Towpath team members wanted the video to not only be informative, but also engaging and fun. After working through several different strong creative concepts we all agreed the "Couples" theme was the route to go. Using fun icons, typography and motion graphics, we created a whimsical and engaging video that helped Towpath spread the news about the acquisition.
The project included: