Great Day Improvements, LLC located in Cleveland, Ohio is a national commercial and residential remodeler best known for its Patio Enclosures™ sunroom brand and Stanek Windows replacement windows brand. Great Day Improvements also offers world-class solutions for your backyard, basement and environmentally friendly "green home".
As part of an ongoing SEO strategy to provide unique relevant content for users and Google, we recommended a series of how-to videos to Great Day Improvements. This strategy would also help in establishing GDI as an authority in their industry. We started with in-depth research to find long-tail key phrase topics that had low competition and would have a high probability of ranking well in Google and YouTube. After creating a short-list of topics we set out to create very informative how-to videos that would drive relevant traffic to the Great Day Improvements website.
We managed this project from start to finish providing scripting, HD on location filming, green screen filming, motion graphics, branded title screens and search engine optimization for YouTube. These videos have been successful and have been viewed several thousand times since their creation.
The project included: