FirstMerit Corporation is a bank located in Akron, Ohio, but services Ohio, Michigan, Wisconsin, Illinois and Pennsylvania with 415 banking offices and 452 ATM locations.
With the introduction of numerous products to satify customer demand for access to convenient, mobile-friendly banking options, FirstMerit tasked us to create a series of in-depth videos that would not only announce the arrival these new tools, but teach customers how to use them.
At the time of creation, FirstMerit chose to target the most-commonly used mobile devices: iPhones, Android devices and Blackberries. As each platform required numerous videos to demonstrate how to use each part of its respective app, we chose to create a microsite to serve up this content in an easily-understood format. In addition, this allowed us to dedicate an area to step-by-step videos created to cover text banking and alerts.
The project included: