Social media marketing is the process of promoting your site or business through social media channels like Facebook, Twitter, LinkedIn, Google+, and Pinterest. It's revolutionizing the advertising industry because consumers choose whether they'd like to receive your brand's message or not.
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Social Media Marketing
Our Social Tendencies
At Evolve, we not only manage our own social media marketing (Facebook, Twitter and Pinterest) campaigns, but we've also helped some of our clients (Patio Enclosures and FirstMerit Bank) get their name out on social networks too. We can develop strategies for your marketing team to implement or manage your entire social campaign for you. Either way, we'll make sure you're always operating under all social media best practices.
Four reasons to consider Social Media Marketing:
1. Valuable Feedback
You can collect valuable feedback about your products or services simply by asking. Let your customers decide what your next product or service should be.
2. Increased Web Traffic
Once successfully mastered, social communities can be a great source of increased traffic to your website and can be easily controlled through strategic marketing.
3. Brand Awareness & Loyalty
Because users view social media as an unbiased approach to marketing, this can help build your brand and customer loyalty.
4. Search Engine Optimization
Search engines like to know that you have friends in your industry. The more they see you interacting on social networks the more they'll reward you for it.
Show your customers you're fun, active, and cutting edge while subtly directing them to your products and/or services!
Our Social Media Services
Integrated Social Branding
We can help you maintain an online Integrated Marketing Communications strategy by designing a unified brand image across all of your social media channels. Check out some of our previous work for Dots, FirstMerit and Patio Enclosures. Recent research suggests that images shared throughout all marketing material have a greater impact on advertising response and retention rates. Help your customers recognize and remember your brand with Evolve's integrated social branding service.
Social Strategy Development
With well over 200 social networks currently online, developing a social strategy can be a daunting task. The key is to set (and stick to) specific goals that are measurable, attainable, and time-bound. We'll begin with a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of your current social activities and focus on areas that need immediate attention first. Then we'll research the conversations already taking place online in your industry to gain insight for the overall strategy. Finally, we'll develop a social persona related to your brand's image for use throughout the campaign.
Blog Strategy Development
Did you know there are over 150 million blogs on the Internet today? All that clutter makes it extremely difficult for new blogs to get found and read, but if things do take off, the rewards can be well worth it.
A few Benefits of Blogging Include:
- Becoming an industry authority
- Natural link baiting opportunities (great for SEO)
- Increased traffic to both your website and blog
- Relationship & networking opportunities
At Evolve, we take blogging pretty seriously. We don't believe in publishing thin, low-quality, content for the sake of search engine benefit, which is why we devote a lot of upfront time to making sure your post is worthy and beneficial. Check out our blog for examples of meaningful posts.
Our Blog Strategy Service Includes:
- Extensive keyword research
- Content outline development based on keyword research
- Content visuals (graphs, charts, infographics etc.) implemented into each post (optional)
- Content timeline development
Anyone interested in our professional SEO services should strongly consider our blog strategy service as well. The two services work much better in conjunction than in isolation. Attract links, become an authority and boost your website traffic with a professional blog strategy developed by Evolve.
Facebook Timeline Customization
Here at Evolve, we are taking full advantage of Facebook's timeline for brands on our own page. The timeline layout presents exclusive social marketing opportunities for your brand including a large cover photo, innovative ways to post content, and custom apps. Evolve is here to help you manage your timeline at any level. Whether you would like help with implementation, an educational session about features unique to timeline, or a top-to-bottom Facebook campaign, Evolve has you covered.
Custom Facebook Apps
We can design, develop and implement a variety of custom Facebook applications including YouTube Video Gallery Integration, an email opt-in form, your twitter feed and much more.
The possibilities of what can be added to your brand's Facebook page are nearly endless. Start engaging your customers with a professionally designed Facebook app from Evolve today