It's not just about having a great looking website. In fact, you can have a visually stunning website, but it won't do you any good if your target market can't find you.
SEO can take months to achieve top rankings. AdWords allows you to appear at the top of Google for any keyword you choose almost instantly.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in un-paid ("organic" or "algorithmic") search engine result page (SERP) listings. It's the most targeted form of advertising available on the market today, and its gaining popularity worldwide. Although the implementation of an SEO campaign can be quite complex, our team of experienced professionals can walk you through our process explaining each service we provide in great detail.
Ready to learn more? Choose one of our professional service offerings below to get started.
SEO for Existing Websites
If you're happy with your current website design but want to see an increase in traffic and conversions, we can help. We offer cost-effective on-page SEO services for small, medium and large sized businesses. We'll begin by analyzing your site's code and identifying any roadblocks that could be preventing it from naturally being listed in search engines. Once these coding changes are implemented we'll look at a variety of other components to make your website even more SEO friendly. This will come in the form of an easy-to-read document for either Evolve or your IT team to implement. Here are a few of the components that will be covered in this review:
- Registration with search engine's webmaster tools
- Registration with analytics
- Visitor review if analytics are available
- Google webmaster tools error report repair
- Extensive keyword research
- General content review
- Robots.txt review
- User experience review
- Canonicalization review
- Server response code review
- XML sitemap submission
- HTML sitemap optimization
- Footer optimization
- Main navigation menu optimization
- Duplicate content issues
- Crawl errors
- Internal linking review
- Optimization of search verticals (image search / news search / video search / etc.)
- Title tag optimization
- Meta description optimization
- Alt attribute optimization
- Header tag optimization (H1, H2, H3)
- Search engine friendly URL optimization
On-page SEO improvements lay the foundation for the rest of the SEO campaign.
SEO for New Websites
With every website we develop, we code with search engines in mind. Our coding is clean, compliant and semantic, which search engines love. As part of the "Define" phase in our 4D process, we work with you to determine an SEO strategy for success, because it all starts with a great foundation.
Keyword and Competitor Research
Our process starts with good old fashioned research. We review your current website, your online marketing efforts, your competitors, and even similar businesses in different markets. With this information we can determine a list of relevant keywords that pertain to your industry, and begin to develop an effective search engine strategy.
Test, Optimize and Implement
After completing our research, we then begin to implement your SEO strategy into the actual development of your website. It's important to remember it's not only people who will be viewing your website, but sensitive search engines as well. With that in mind, we build sites that are easy to navigate, informative, and optimized for search engines' complex algorithms.
Track, Analyze and Refine
Once your website has launched, we begin the tracking and analyzation process. In order to determine the success of your website, we track statistics such as referral links, search keywords, search engine referrals, and ROI factors. We also utilize website analytics, which can tell us how many people visit your site, how they found it, and at what rate they leave.
These statistics are continually reviewed and analyzed to improve your site traffic and rankings. As your customer base expands, so does your keyword strategy.
A strong backlink portfolio is critical to the overall success of your online marketing campaign. It can be a very time-consuming and intricate process, but the rewards are well worth it. In fact, SEO professionals from all over the world believe that incoming links from other websites account for about 42% of the reason why a website ranks where it does in organic search results.
SEO Ranking Factors – 2011 Opinions:
We don’t build links to influence organic search results though. We build links to gain traffic from areas other than search engines. Any improvements in rankings are simply a bonus. All link development activities are performed in-house with real people who work at the Evolve location.
Our Professional Link Building Service Includes:
40 % - Guest Posting / In Content Links – Guest posting on relevant blogs builds your authority and credibility in the industry.
25% - Social Media Participation – Participation on relevant blogs, forums and other social media outlets is a great way to build both backlinks and relationships. If you're able to build enough rapport through social media, your fans will begin endorsing and linking to your products without you even asking them to.
12% - Press Releases – We'll optimize your press releases and distribute them to high quality news portals.
8% - Link Reclamation – Link reclamation is the process of optimizing links on external websites that have linked to you in the past. Brands with lots of affiliates and resellers will benefit highly from this strategy because prior relationships have already been established.
7% - Directories - Getting listed in relevant high quality directories can help increase visitors to your website.
5% - Paid Advertisement Links – Paid advertisement links won't help your search engine rankings, but they will provide highly targeted traffic from trustworthy sources. To adhere to search engine guidelines, all paid links will include a no-follow tag.
3% - Social Networks – We’ll publish your new content to the Internet's top social networks such as Twitter, Facebook, Delicious, Reddit, Digg, StumbleUpon and more.
A successful link development campaign isn't judged by the quantity of links built, but rather the quality of those links. If the link isn’t going to bring referral traffic to your website, it’s not really worth building. Check out our latest Whitepaper: The Value of Quality Link Building Explained
Video is the fastest growing medium of all time. In fact, Cisco predicts Internet video traffic will be 55 percent of all consumer Internet traffic in 2016, up from 51 percent in 2011. Whether you're making videos for YouTube or hosting them yourself, we can help get them found with our Video SEO service.
Did you know YouTube is now the second largest search engine in the world? With over 800 million unique users a month, it's really no surprise. Here are some more fun facts:
- Over four billion hours of video are watched each month on YouTube
- 72 hours of video are uploaded to YouTube every minute
- 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
YouTube has a much different audience than other search engines, though. Users are mostly looking for educational content such as tutorials, how-tos and reviews. Videos with high commercial intent will most likely fail. Avoid these pitfalls and let the experts at Evolve develop your YouTube SEO strategy today.
Video for eCommerce
Adding video to the product pages of your eCommerce store can significantly increase conversions, lower return rates and help with SEO. In fact, Zappos.com saw a sales impact of six to 30 percent when 8,000 videos were incorporated on the product pages of their website. At Evolve, we can help develop your eCommerce video strategy from the ground up, or just optimize your videos for SEO. A well optimized video could begin appearing in search results for a wide variety of different keywords.
Video Sitemap Optimization
Matt Cutts, Google's distinguished engineer, highly recommends using a Video sitemap if your website hosts or embeds several videos. This sitemap will encourage Google to include snippets of video next to your website's listings in search results.
The implementation of this new video-specific sitemap can be quite complex. Let our SEO specialists help ensure success.
SEO Training & Consulting
We offer comprehensive training classes for clients hoping to perform SEO in-house. We'll come to your office, host a webinar or have you at our place – whichever works for you. Each class is completely customized for your needs, and can be given to 1 or 1000 staff members.
Example Workshops Include:
- How to perform keyword research
- How to optimize content for search
- How to manage online reputation
- How to earn links
- How to optimize content management systems for SEO
Successful SEO requires cooperation from the entire company to be successful. By educating your team you'll not only see more "buy-in" from key players, but also an increase in ROI from your SEO efforts.
Here are a few examples of how an educated team can be beneficial:
A rude remark from a customer service agent could lead to a negative review online which could further lead to negative effects in search positions. On the other hand, a customer service agent who satisfies a customer's needs and then asks for a positive review online can affect your search position in a positive way.
The PR department usually has relationships with many different media outlets and bloggers which can all make for extremely valuable linking opportunities. If the PR team doesn't understand best practice link building they could accidentally penalize your website in search by using the same anchor text over and over again. They may also overlook valuable linking opportunities because they aren't trained in SEO.
IT departments may not fully understand why certain tags and code need to be implemented in a certain way on your website for SEO. A simple training session can get them on the right track.
An educated copywriting team is the most important ingredient to a successful SEO campaign. We can help train your copywriters to ensure that they are always writing with SEO best practices in mind.
Statement of Ethics
Evolve Creative Group practices ethical SEO (white hat) and follows all industry best practices. We take great pride in knowing that every website we optimize will be safe from search engine penalties and/or bans for as long as search engines exist. By focusing on user experience and inbound marketing, rather than loop holes and quick fixes, we create long-lasting SEO campaigns that result in increased traffic and conversions for years. Unlike many SEO agencies, we'll let you know exactly what we're doing to enhance your online visibility 100% of the time.