Professional Search Engine Optimization Services

Did you know that 20% of searches on Google from a PC and 33% of searches on Google from a mobile device are related to location? With roughly 1 billion searches performed on Google every day it's safe to say the phone book has been replaced by Google Places. Google Places was introduced in 2009 in an effort to give searchers a better understanding of what a place (business, landmark, park etc.) is all about. Claiming your Places page is free and will allow you to optimize it with business information, pictures, videos, coupons, special announcements and more. Bing and Yahoo have similar services, but they aren't nearly as popular.

The Places page is important to local search optimization because Google usually gives it priority on search engine result pages for local keyword queries. For example, look what happens if we query "Banks in Cleveland" in Google.

Google returns a few results before the Places pages, but according to this eye-tracking study most users will skip down to the Places listings anyway.

If you'd like to see review stars under your search result Places listing, like clevelandfed.org, you'll need to obtain around four or five reviews on your Places page. This blog post by Google hints that positive reviews from customers on your Places page can result in increased visibility in search results for local queries (higher rankings). Here are some fun facts about online reviews:

• 55% of Internet users surveyed said they look at other people's reviews online
• 83.8% of Internet users surveyed said they trust customer reviews more than expert reviews
• 82% of Internet users surveyed said that reviews impacted their purchase decision
• 20% of Internet users surveyed said they are willing to pay more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating

Reviews aren't the only factor affecting local search results though. Similar to national SEO, local search optimization requires a comprehensive backlinking strategy to be successful.

Our Local SEO Service Includes:

• Set-up and optimization of your Google Places page
• Implementation of our innovative strategy to obtain positive reviews on your Places page
• Development and implementation of a comprehensive backlinking strategy designed specifically for Local SEO

If you're happy with your current website design but want to see an increase in traffic and conversions, we can help. We offer cost-effective on-page SEO services for small, medium and large sized businesses. We'll begin by analyzing your site's code and identifying any roadblocks that could be preventing it from naturally being listed in search engines. Once these coding changes are implemented we'll look at a variety of other components to make your website even more SEO friendly. This will come in the form of an easy-to-read document for either Evolve or your IT team to implement. Here are a few of the components that will be covered in this review:

• Registration with search engine's webmaster tools
• Registration with analytics
• Visitor review if analytics are available
• Google webmaster tools error report repair
• Extensive keyword research
• General content review
• Robots.txt review
• User experience review
• Canonicalization review
• Server response code review
• XML sitemap submission
• HTML sitemap optimization
• Footer optimization
• Main navigation menu optimization
• Duplicate content issues
• Crawl errors
• JavaScript / CSS / Flash optimization
• Internal linking review
• Optimization of search verticals (image search / news search / video search / etc.)
• Title tag optimization
• Meta description optimization
• Alt attribute optimization
• Header tag optimization (H1, H2, H3)
• Search engine friendly URL optimization

On-page SEO improvements lay the foundation for the rest of the SEO campaign.

With every website we develop, we code with search engines in mind. Our coding is clean, compliant and semantic, which search engines love. As part of the "Define" phase in our 4D process, we work with you to determine an SEO strategy for success, because it all starts with a great foundation.

Keyword and Competitor Research
Our process starts with good old fashioned research. We review your current website, your online marketing efforts, your competitors, and even similar businesses in different markets. With this information we can determine a list of relevant keywords that pertain to your industry, and begin to develop an effective search engine strategy.

Test, Optimize and Implement
After completing our research, we then begin to implement your SEO strategy into the actual development of your website. It's important to remember it's not only people who will be viewing your website, but sensitive search engines as well. With that in mind, we build sites that are easy to navigate, informative, and optimized for search engines' complex algorithms.

Track, Analyze and Refine
Once your website has launched, we begin the tracking and analyzation process. In order to determine the success of your website, we track statistics such as referral links, search keywords, search engine referrals, and ROI factors. We also utilize website analytics, which can tell us how many people visit your site, how they found it, and at what rate they leave.

These statistics are continually reviewed and analyzed to improve your site traffic and rankings. As your customer base expands, so does your keyword strategy.

A strong backlink portfolio is critical to the overall success of your online marketing campaign. It can be a very time-consuming and intricate process, but the rewards are well worth it. In fact, SEO professionals from all over the world believe that incoming links from other websites account for about 42% of the reason why a website ranks where it does in organic search results.

SEO Ranking Factors – 2011 Opinions:

We don’t build links to influence organic search results though. We build links to gain traffic from areas other than search engines. Any improvements in rankings are simply a bonus. All link development activities are performed in-house with real people who work at the Evolve location.

Our Professional Link Building Service Includes:

40 % - Guest Posting / In Content Links – Guest posting on relevant blogs builds your authority and credibility in the industry.

25% - Social Media Participation – Participation on relevant blogs, forums and other social media outlets is a great way to build both backlinks and relationships. If you're able to build enough rapport through social media, your fans will begin endorsing and linking to your products without you even asking them to.

12% - Press Releases – We'll optimize your press releases and distribute them to high quality news portals.

8% - Link Reclamation – Link reclamation is the process of optimizing links on external websites that have linked to you in the past. Brands with lots of affiliates and resellers will benefit highly from this strategy because prior relationships have already been established.

7% - Directories - Getting listed in relevant high quality directories can help increase visitors to your website.

5% - Paid Advertisement Links – Paid advertisement links won't help your search engine rankings, but they will provide highly targeted traffic from trustworthy sources. To adhere to search engine guidelines, all paid links will include a no-follow tag.

3% - Social Networks – We’ll publish your new content to the Internet's top social networks such as Twitter, Facebook, Delicious, Reddit, Digg, StumbleUpon and more.

A successful link development campaign isn't judged by the quantity of links built, but rather the quality of those links. If the link isn’t going to bring referral traffic to your website, it’s not really worth building.

We offer comprehensive training classes for clients hoping to perform SEO in-house. We'll come to your office, host a webinar or have you at our place – whichever works for you. Each class is completely customized for your needs, and can be given to 1 or 1000 staff members.

Example Workshops Include:

• How to perform keyword research
• How to optimize content for search
• How to manage online reputation
• How to earn links
• How to optimize content management systems for SEO

Successful SEO requires cooperation from the entire company to be successful. By educating your team you'll not only see more "buy-in" from key players, but also an increase in ROI from your SEO efforts.

Here are a few examples of how an educated team can be beneficial:

Customer Service
A rude remark from a customer service agent could lead to a negative review online which could further lead to negative effects in search positions. On the other hand, a customer service agent who satisfies a customer's needs and then asks for a positive review online can affect your search position in a positive way.

Public Relations
The PR department usually has relationships with many different media outlets and bloggers which can all make for extremely valuable linking opportunities. If the PR team doesn't understand best practice link building they could accidentally penalize your website in search by using the same anchor text over and over again. They may also overlook valuable linking opportunities because they aren't trained in SEO.

IT Departments
IT departments may not fully understand why certain tags and code need to be implemented in a certain way on your website for SEO. A simple training session can get them on the right track.

Copywriters
An educated copywriting team is the most important ingredient to a successful SEO campaign. We can help train your copywriters to ensure that they are always writing with SEO best practices in mind.