The BWS event Wag & Walk Against Abuse, is meant to provide a fun and uplifting event, while simultaneously educating on the link between animal abuse and domestic violence.Tasked with renaming the event and creating a corresponding logo design, Evolve set out to help another local non-profit organization with their marketing needs.
As the event itself is a fun outlet for a very serious cause, we worked hard to delicately balance sincerity with lightheartedness in the name. The creative process included group brainstorming, research, word associations, and idea formulations from which "Walk & Wag Against Abuse" was chosen.
Once the name was finalized, the Evolve Team began to draft logo concepts that would be both visually engaging and memorable. We worked up a wide variety of strong choices from which the new logo was born.
This logo illustrates the relationship between a human and a dog, their walk through the Towpath trails, and the strong empowerment needed to take action. These uplifting symbols, combined with the serious undertones of abuse and healing, come together to produce a mark that both Evolve and the BWS are very proud of.