FirstMerit Corporation is a bank located in Akron, Ohio, and services Ohio, Michigan, Wisconsin, Illinois and Pennsylvania with 415 banking offices and 452 ATM locations.
- Interactive landing page design and development
- Interactive video gallery to display video playlists
- Video production
- Integration of music and voiceovers
- Smart player delivery service to allow accessability on smartphones and tablets
- Video hosting
With the introduction of numerous products to satisfy customer demand for access to convenient, mobile-friendly banking options, FirstMerit tasked us to create a series of in-depth videos that would not only announce the arrival these new tools, but teach customers how to use them.
At the time of creation, FirstMerit chose to target the most-commonly used mobile devices: iPhones, Android devices and Blackberry devices. As each platform required numerous videos to demonstrate how to use each part of its respective app, we chose to create a microsite to serve up this content in an easily-understood format. In addition, this allowed us to dedicate an area to step-by-step videos created to cover text banking and alerts.