Headquartered in Akron, Ohio, Summit Metro Parks manages 14,100 acres, including 16 parks, several conservation areas and more than 125 miles of trails, with 22.4 miles of the Ohio & Erie Canal Towpath Trail.
- 2016 Interactive Media Awards - BEST IN CLASS Government Category
- Responsive website redesign & strategy
- Custom-developed Park & Trail Finder
- Events banner rotator
- Search engine optimization (SEO)
The Summit Metro Parks website redesign was an exciting project for Evolve, since the parks are close to home and we have several team members who make use of the Metro Parks on a regular basis. From the very start of this project, we worked closely with the team at Summit Metro Parks to understand their park visitors and web users, and tailor the new site to their needs.
The overarching goal of the project was to make information easier to find. That could mean parks, trails, alerts, activities or a variety of other important content, which meant that strong information architecture was key to the success of this site. Through bold, straightforward navigation, we’ve made it easy for users to find what they need using large dropdown menus. The homepage features a prominent, custom-built photo rotator that showcases upcoming events, which we know are very popular with visitors.
One of the most unique elements of the site is a custom-developed Park & Trail Finder that allows users to further explore everything Summit Metro Parks has to offer. Users can search by current location through the use of GPS technology, or search by zip code, and then filter their search by trail type, trail difficulty, activities and amenities. The goal of this custom-built tool is to not only help users get the exact information they need, but also remind them of the variety of parks and activities available.
The fully responsive website also caters to users on the go by putting information such as park alerts, parks and trails, and things to do at the forefront. Overall, the redesign of the Summit Metro Parks website has been a huge success, as it caters to repeat visitors, newcomers and everyone in between.