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Patio Enclosures

Responsive Redesign

Project Details view website

Great Day Improvements, LLC is a Cleveland-based, national commercial and residential remodeler best known for its Patio Enclosures® sunroom brand – one of the most recognized in the sunroom industry.

Patio Enclosures website before redesign
Before
Patio Enclosures responsive redesign after
After
 
Project Highlights
  1. 22nd Annual Communicator Award of Distinction
  2. Website redesign & strategy
  3. Responsive design
  4. .NET Content management system
  5. .NET Custom-developed lead generation form with conversion tracking
  6. .NET Custom-developed branch/dealer locator using zip codes
  7. Website hosting
  8. PPC ongoing management
  9. Video production
  10. Content marketing
  11. SEO strategy and implementation
  12. Ongoing SEO efforts
  13. SEO RESULTS - 168 ranked, non branded product keywords
  14. SEO RESULTS - 99 ranked, non branded #1 spot in Google Search
  15. SEO RESULTS - 229% increase in new users since 2011
  16. SEO RESULTS - Google views PatioEnclosures.com as the industry authority for Sunrooms
  17. Ongoing conversion optimization
  18. CONVERSION RESULTS - 746% increase in conversions since 2011
Melissa Skinner
After an extensive Web agency search, we selected Evolve Creative Group, and couldn’t have been happier with our choice. Todd Bertsch and his team demonstrated a passion and commitment to our project from the very first phone call. Thank you for being a great partner and delivering a world-class website. We appreciate everything you have done for us.
Melissa Skinner - Vice President of Marketing More Reviews
Project Goals

With prior knowledge of the company and its products, as well as a long-standing partnership we worked together to create a new, responsive website that would ultimately increase conversion rates and improve user experience.

With its users in mind, we kept the website’s focus on images, so that on any page, whether the user reached it by mobile or desktop, they consistently see images of the product. Due to the amount of photography, page speed was another necessary consideration. Website speed tests were performed to ensure that images loaded quickly for a flawless user experience.

Although our initial focus was on user experience, there were many other factors to consider for the Patio Enclosures website. Since the original launch of patioenclosures.com, Evolve’s digital marketing team has maintained a search engine optimization (SEO) program to maximize the company’s online presence. As we transitioned to the new site, it was necessary to ensure that we retained but also improved current rankings, without losing any traction. Through extensive research on Google web search and Google image search, we were able to plan for a smooth transition from the old to new site. The ultimate result of these efforts is a responsive website optimized for a great user experience and stronger online presence.