metro hero responsive

Akron Metro

Responsive Redesign

Project Details View Website

METRO Regional Transit Authority is the public transportation provider for Summit County, Ohio. Each year, METRO transports more than six million passengers to work, school, medical appointments and some of the best places in town.

metro responsive redesign before
metro responsive redesign after
Project Highlights
  1. 2015 Interactive Media Awards - BEST IN CLASS Transportation Category
  2. Website redesign & strategy
  3. Content management system
  4. News Alerts banner rotator
  5. Search engine optimization (SEO)
  6. Custom-developed Google maps integration
  7. Custom-developed route schedule data integration
  8. Custom-developed bus advertising simulator
  9. Responsive website design
  10. Website hosting
Molly K. Becker
We're not sure who's luckier: the METRO staff that got to work with such a fun, creative and passionate group of professionals, or the riders who get to visit our new website every day! We appreciate so much what you and your team did for us.
Molly K. Becker - Director of Communications and Marketing More Reviews
Project Goals

Because Evolve built the original website, we have become familiar with the organization, its service areas, routes and schedules, and its updated branding. Over the past year, METRO RTA revamped their overall branding aesthetic and logo, for a cleaner and more modern look. We took cues from these changes, added lively colors to brighten up the website, and made it something that users would be excited to interact with. We also aimed to make the most frequently used parts of the site, like maps and schedules, more accessible and easy to use.

Using Google Maps, we integrated METRO RTA’s seasonal routes with an interactive map, where users can easily choose their route and view schedules. The route schedule pages allow users to customize the information they receive, by viewing any combination of weekday, weekend, inbound or outbound schedules.

The new website is designed to work perfectly across all browsers and devices, meaning that METRO RTA riders on the go have access to the entire site, rather than just a few key pages.

Our long-standing partnership with METRO RTA and knowledge of its services ultimately helped us to design and develop a user-friendly website that represents the company’s brand and mission, while keeping users in mind at all times. Through teamwork, our well-established 4D Process, and usability testing with real riders, we were able to create an enhanced experience that we know riders will love using every day.

We are happy to announce that our entry into the IMA competition, for the Akron METRO RTA website, in the category 'Transportation', has won the IMA Best in Class Award with an overall score of 494/500.

The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, your site has to successfully pass through our comprehensive judging process, achieving very high marks in each of our judging criteria - an achievement only a fraction of sites in the IMA competition earn each year.